Sitemap - October, 2007 - Medical Marketing and Media

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October, 2007:

FDA deals Takeda pipeline setback

Draftfcb Health creates spin-off to handle Roche business

Mystery Rozerem ads earn brand infamy

Sepracor to cut sales force jobs

Advanstar's Deal to look outside of pharma for MedEc ad revenue

Lessons from ACCME's first reply on firewall policy

ACCME issues guidance to joint sponsors

Pfizer vice chairman Shedlarz to retire

Company news

People news

Product news

Seeing potential across the pond, IPG adds UK agency to Integrated

J&J's Cordis seeks to boost Cypher stent with DTC ads

Lilly suspends small studies of pipeline drug prasugrel

GSK guts sales amid Avandia woes

Lunesta spots most recalled in study of DTC TV ads

Account wins

People news

Product news

Nektar criticizes Pfizer's exit of Exubera pact

King reduces workforce by 20%, cuts mostly sales jobs

MAHF names 2008 inductees

Pfizer may take CME in regional direction

People News

Product news

Pfizer drops Exubera amid lagging sales

Novartis to cut 1,260 jobs from sales and marketing

Yahoo!, WebMD sign search and ad agreement

People News

Awards event set to break all records

Sepracor hires execs from Novartis, GSK

New York Times rolls out new Web site health offerings

Overuse of term ‘CME’ has sown confusion, groups say

Product News

Sermo signs up Pfizer

Sanofi, friends stage anti-cancer skating extravaganza

Wolters Kluwer opens lobby shop in Washington

Company news

People News

Product news

GSK inks $1 billion cancer drug deal

'80s Olympian Retton hawks partial knee device

AAFP launches $5 million ad campaign with new logo

Off-label info a risk in schizophrenia drug details: study

FDA approves generic versions of Novartis epilepsy drug

Account wins

People news

Product news

Lilly adds weight gain, blood sugar warnings to Zyprexa labeling

Shire sells eight 'non-core' products for $213 million

GSK selects Witty as next CEO

Gardasil to be a $10 billion earner if approved for male patients: analyst

Company news

People news

Product news

FDA mulls behind-the-counter drug category

Microsoft launches new online health record, search service

FDA issues warning letter over Cymbalta physician promo

People news

Product news

InVentiv launches compliance/adherence business

GlaxoSmithKline launches Cervarix in UK, pricing similar to Gardasil

Eisai, Salix team up to push Colazal

GSK's Avandia woes spark talk of cuts

Wunderman adds new role to its shop

Med ed ruling creates chaos for CME units

Explaining the DTC-NME disconnect

Rx data firms sue Maine, Vermont

TNS: 'Common currency' can help compare tactics

Vantage Point

AMA, ACS hit Washington on insurance crusade

PR View by John Seng

More women go online for health info

Novartis contest seeks user-generated content

Headliner: Frank Burroughs of Abigail's Alliance

Web Watch

Antidote

Ketchum shuffles its London practice

Tough Losses

The Chain Gang

In search of perfect pitch

Insight Exchange: Point of Care

The pursuit of persistence

Biotech Blurring

Sugarman-Brozan says FDA is neglecting enforcement

Center for American Progress calls for pre-1985 moratorium on DTC

NEJM reports that DTC spend increased 330% between '96-'05

Galvus garners EU approval

TNS, Cymfony release white paper

Supplemental NDA for stronger version of Advair deemed "not approvable"

BMS revises hepatitis B therapy warning label

File card for Exelon makes unsubstantiated superiority claims

FDA says Geodon journal ad omits risk info

Researchers view a weaker DDMAC

Abbott nixes info on Web, group claims

FDA wins experimental drugs decision

DoD sharing its medical safety data with FDA

As I see it

Lab dives into DTC with awareness ads

FDA studying TV ads for distractions

Urology Times wins two Azbee Awards

Canon Communications acquired Engel Publishing Partners

Nature Publishing Group's cardio title now accepting original research

The British Medical Journal hires Nature's Ashman

JAMA reclaims top spot despite losses

Elsevier launches an oncology portal

Heffernan promoted to director, AMA accreditation

Grassley and Kohl introduce legislation

Alta Communications purchases HMP Communications

Advocacy groups set to meet with Senate staff members

New CEO: SEC was warm-up for ACCME

Dudnyk gets certified to implement is Closed Loop Marketing software

HealthEd hires Jennifer Kirchherr

CBI hosts Pharmaceutical Direct to Physician Sales and Marketing Summit

Mary Ann Kim joins MediZine

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.