February, 2007:

Pfizer successfully defends Norvasc patent against Mylan

FDA commish: First Amendment DTC defense airtight

As marketers push the envelope, DDMAC pushing back

InVentiv Health acquires Ignite Health and Chamberlain Healthcare Public Relations

FDA needs a lot more money, advocates say

Barrette moves on from Yahoo!

FDA delays approval of Novartis’ Galvus

Pfizer to launch DTC ads behind Exubera

OTC orlistat DTC ads banned in Australia

Government to pay half of nation's health care costs within next decade: study

Product news from the 02/27/07 news brief

People news from the 02/27/07 news brief

Company news from the 02/27/07 news brief

FDA delays approval of Novartis’ Galvus

FDA OKs Shire ADHD drug Vyvanse

ADHD drug makers ordered to warn of cardio, psychiatric side effects

Jury rules Prempro caused woman’s breast cancer

Government to pay half of nation's health care costs within next decade: study

Merck suspends campaign to make Gardasil vaccination mandatory: WSJ

Lights! Camera! Patient education! J&J introduces the drug-umentary – and critics pounce

No major changes to Lilly sales force: Taurel

Shire to acquire New River in $2.6 billion deal

Trial phase in Plavix case comes to an end

Ketek concerns in focus as Congress opens drug safety hearings

Ranbaxy facilities searched by FDA

Merck seeks additional Januvia approvals

Judge rules Zyprexa marketing documents to be returned to Lilly

Merck settles tax dispute with IRS for $2.3 billion

Product news from the 02/20/07 News Brief

People news from the 02/20/07 News Brief

Company news from the 02/20/07 News Brief

Sanofi-Aventis sees product setbacks, drops merger plans with BMS

UK pharmacy to offer Viagra without prescription, beginning Valentine’s Day

GSK gets nod to sell OTC version of diet drug

Study links Bayer’s Trasylol to death risk

Merck ‘encouraged’ Gardasil can offer wider cervical cancer protection

FDA panel to consider Pfizer’s HIV drug maraviroc

Use of generic drugs on the rise, data show

New York Times reporter refuses to appear in Zyprexa case: AP

Product news from the 02/13/07 news brief

People news from the 02/13/07 news brief

Company news from the 02/13/07 news brief

Account wins from the 02/13/07 news brief

Ketek loses two of three indications

Sanofi-Aventis loses Lovenox patent case

GlaxoSmithKline anticipates five new products in 2007

FDA grants priority review to Lovenox for new heart attack indication

Mylan, Barr win approval to market generic versions of Zoloft

Texas Gov. signs law requiring cervical cancer vaccinations

AstraZeneca to trim staff by 3,000

Novartis’ Zausner named HBA Woman of the Year

FDA asks for advice on risk communications

Bill would end ‘authorized’ generics

Quadrant sees CME potential in Jobson titles

NY Times reporter asked to appear in case of Zyprexa documents: AP

GlaxoSmithKline seeks injunction to prevent generic Valtrex launch

Roche to up R&D spend as it realigns operations

Product news from the 02/06/07 news brief

People news from the 02/06/07 news brief

Company news from the 02/06/07 news brief

Tennessee tops in nation for Rx drug use

GlaxoSmithKline seeks injunction to prevent generic Valtrex launch

Avian-flu vaccine makers receive immunity from liability lawsuits

Consumer Reports says patients ask for TV advertised drugs

More execs than docs think DTC ads provide complete info

GAO says FDA is too lax on DTC ads policing

Ciappenelli to replace Healey at Sepracor

Pfizer acquires BioRexis in move to boost diabetes, protein drug pipeline

Drug firms boost DTC ad spend in '06

FDA would up PDUFA for DTC reviews

Saxton discusses classical program-planning theory gap

Kues named new president of NC-CME

American Society of Hypertension to host debate

Leist named Alliance for CME interim executive director

GSK: story ‘unfair'

Roche hires med ed czar

Meetings barred from five-star hotels

ACCME vows to answer inquiry by deadline

Pfizer sales force realignment leaves others evaluating size

Acorda Therapeutics completes sales foce expansion

Victory Pharma scores deal with Hi-Tech Pharmacal

Redi-Direct Marketing acquires Dialog Group

New reps receive 184 hours training

Sales reps sue over unpaid overtime

Advair sales strategy shifting in 2007

PR View by Julia Hood

Cushman buys HealthInfo Direct

Pfizer diabetes program improves health outcome

Headliner: Anthony Hooper of Bristol-Myers Squibb

Web Watch

New iVillage site offers ‘Dr. Mom' tools

Merck takes e-focused approach to marketing

AP examines Merck vaccine lobbying efforts

Search engines play significant role

Rulings will impact future of drug patents

Wiley launches bimonthly summary of medical research

Longtime medical publisher dies

MediZine adds staff to its sales team

AMP names Fox to succeed Wilschek as president

Publicis acquires Digitas for $1.3B

NEJM spiked conflicts op/ed, says WSJ

Labopharm seeking FDA dispute resolution

FDA will enforce unapproved drugs with quinine

Rituxan deaths reported to FDA

Generic form of Wellbutrin XL approved

FDA proposed rules revisions

FDA not utilizing its advisory system

White House fights Plan B subpoena

Admen: fixing DDMAC is more vital than user fees

People want drug industry oversight

As I see it

10 Steps to Product Positioning

The Side Effects of Side Effects

Proving PR's Worth

Gaining Street Cred

Inside Out

Antidote

Trust: mission possible?

Tried and Trusted

Transhuman or non-human?

Set Your Genius Free