April, 2007:

Senate report: CME smells fishy, further checks needed

Lilly refreshes Cymbalta marketing, hires pain reps

DTC ads to be part of “full court press” in marketing of Exubera

AstraZeneca buys MedImmune in $15.6 billion deal, Zook to head global marketing

Kennedy-Enzi bill moves ahead in Senate, Medicare drug price negotiation bill blocked

Survey says public distrust of third-party partnerships on the rise

Merck applies for expanded Gardasil use, Glaxo says Cervarix offers protection for over 5 years

RevolutionHealth.com debuts, new partnerships announced

Risperdal changeover tests J&J

DC Council legislation calls for mandatory HPV vaccination for schoolgirls

Product news from the 04/24/07 news brief

People news from the 04/24/07 news brief

Company news from the 04/24/07 news brief

FDA delays decision on Wyeth’s Pristiq

Direct Marketing Showcase 2007

AstraZeneca’s Zook to head global marketing

Advisory panel backs Bristol-Myers Squibb’s Avalide for wider use

Senate blocks Medicare bill

Risperdal changeover tests J&J

Merck applies for expanded Gardasil use, Glaxo says Cervarix offers protection for over 5 years

Lilly boosts insulin sales force

Waxman lashes DTC advertisers

FDA panel rejects Merck’s Arcoxia

Judge asks for attorneys’ help with findings in NH datamining case: AP

FDA plans consumer Web site overhaul

RevolutionHealth.com gearing up for launch

Texas judge’s ruling may aid Merck’s defense of 1,000 Vioxx cases: WSJ

GlaxoSmithKline pulls Imus advertising prior to DJ’s dismissal

Product news from the 04/17/07 news brief

People news from the 04/17/07 news brief

Company news from the 04/17/07 news brief

Lilly launches first dog drug

GlaxoSmithKline pulls Imus advertising

AstraZeneca terminates oncology sales manager over newsletter comments

MBC rebrands as Digitas Health

Public Citizen to FDA: Stop Pfizer’s Celebrex advertising

MediMedia snaps up Complete Healthcare Communications

Heart experts say Arcoxia too risky for approval and use

FDA calls on companies to end marketing of unapproved suppositories

Pfizer’s British drug distribution deal eyed by UK government

Pfizer in deal with Australian drug delivery product firm

New Mexico governor changes mind, decides to veto mandatory HPV vaccine bill

Product news from the 04/10/07 news brief

People news from the 04/10/07 news brief

Account wins from the 04/10/07 news brief

FDA calls on companies to end marketing of unapproved suppositories

Pfizer’s British drug distribution deal eyed by UK government

New Mexico governor changes mind, decides to veto mandatory HPV vaccine bill

Celebrex returns to TV with long, blunt spot

Novartis suspends US marketing of Zelnorm due to heart risks

GlaxoSmithKline submits Cervarix application

Pfizer asks docs to sign ‘Dear Insurer’ letters

VSS buys Advanstar in $1.1 billion deal

Merck, Lundbeck end development of Phase III insomnia drug

PDI enters deal to sell cardiology drug

Reichert, Carpenteri win Nexus Awards

FDA Web site warns against online Accutane sales

Product news from the 04/03/07 news brief

People news from the 04/03/07 news brief

Company news from the 04/03/07 news brief

Merck gets FDA nod for Janumet

Dendrite and Aqua rollout Micro

Studies reveal sales force leaders committed to productivity

PMG hires Mercer as chief creative officer

Allscripts to design, deploy and support solution for King

Lilly not slashing force like its rivals

DTP budgets will rise above ’06 levels

Abbott to cut primary care sales reps

Generics and the DTC media outlook

American Diabetes Association collaborating with Pri-Med

Update issued for non-commercialism criterion

Med ed firms names David St. Peter president

ACCME seeks comment on two proposed changes

Waxman asks drug and device firms for CME reports

MedPage secures funds to expand

AAFP director leaves for QI spin-off

Just-in-time CME now easier to utilize

Joining the Social Circle

On the Level: Journal Ad Review

Turning Dialogue into Data

DTC: The first 10 years

Kendall joins AlphaMed Press

Reed Elsevier selling Harcourt Education division

Aldea joins Quadrant HealthCom as account manager

Waterfront Media announces new additions

Advanstar named Reid national sales manager

LWW lands The Cancer Journal

Wiley gives hematology book new look

Brits buy Dorland Global in $20M deal

Edelman taps Winkler to head corporate health

Antidote

PR View by Peter Pitts

Beware of samples of one

Marketers disregard online behaviors

Public Citizen calls for ban of desogestrel contraceptives

Pending postmarket study commitments dropping

Dems lead Michigan House in vote to repeal state law

Web Watch

FDA sees 50% increase in Form 2253 submissions

FDA transparency rebuffed in report

FDAers on ‘corrupt’ list

Senate committee OKs generics bill

Fees don’t threaten FDA independence

Consumers share health info via e-mail: survey

Alliance urges Congress to up FDA budget by 20%

As I see it

Health Canada reviewing DTC rules

McCann HumanCare wins Pfizer’s Chantix

Von Eschenbach discusses DTC legislative challenges

Apruzzese moves to regional commercial leader for Symbicort launch

Black docs warm to DTC ad benefits

DTC whodunit: Rozerem ad gets rebuke

DDMAC vows pushback on risk disclosures

Headliner: Lonnel Coats of Eisai

Anecdotes and analytics

Sales Support Services 2006

Medialink

MicroMass Communications, Inc.

Pharmaceutical Direct, Inc.

Xchange, Part of CommonHealth

Wishbone/ITP, Inc.

Williams-Ladbadie LLC

The CementWorks, LLC.

StoneArch Creative

Palio Communications

Ogilvy Healthworld

Medicus NY

LOWE Healthcare Worldwide