Sitemap - July, 2007 - Medical Marketing and Media

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July, 2007:

PR View by Michael Beckerich

Are you making as much as other healthcare marketers?

People news

Product news

Company news

J&J plans to cut workforce by up to 4%

Synova seeks to stage a comeback with the Today Sponge

Panel votes to keep Avandia on the market with tougher label

Internet most trusted source for health info: survey

Avandia meeting could be rough one for GSK

GlaxoSmithKline, Ranbaxy settle Valtrex patent dispute

Zelnorm to re-enter market through restricted access program

Merck taps its top lawyer to oversee global sales and marketing orgs

AstraZeneca slashes jobs, Euro sales and marketing posts impacted

Bristol-Myers Squibb reports slight increase in second-quarter sales

Analyst: S-P addicted to cholesterol pills

Tacconi moves back to Merck to head investigational obesity drug

Januvia, Singulair, Advair top sites among primary care docs: study

Advisory panel OKs Evista to reduce breast cancer risk

CommonHealth bets on boom in environmental health programs

Eli Lilly posts robust second-quarter sales results

Pfizer seeks to put some Elvis into Viagra&s share of voice

Product news

People news

Company news

Mirapex campaign gets kick from research

Tysabri has 14,000 patients a year after re-launch

Merck, Schering-Plough report strong second-quarter sales

GlaxoSmithKline&s Cervarix gets European panel nod

Pharma pursued safe haven for its CME spend last year

Roche CEO to step down in 2008, first-half sales up 15%

Novo-Nordisk seeks injunction to block launch of Sanofi-Aventis insulin pen

Statin rivals eat into Pfizer profit, while Abbott surges on lipid drugs

Company news

Internists most likely to switch patients off Avandia

J&J, Novartis second quarter sales rise

Industry's finest gather for MM&M Awards judgment day

Product news

People news

Account wins

Pharma marketers embrace online media: survey

Merck and Ariad in billion-dollar cancer drug pact

House OKs PDUFA bill, sans DTC restrictions

FDA panel to review Merck HIV treatment

China executes ex-state FDA head amid product safety crisis

J&J still seeking approval of sexual dysfunction pill

GfK CEO snags lifetime achievement award

Ex-Abbott reps sue for overtime wages

Will docs get their CME credits on iPhone?

Study supports Pfizer high-dose Lipitor strategy

Roche in $1 billion RNAi deal with Alnylam Pharmaceuticals

Novartis wins approval for Exelon patch

Pfizer settles with Novartis in Zithromax lawsuit

Xolair gets black box labeling

Senate eyes national gift registry

Product news

People news

Company news

FDA approves generic versions of Lamisil

Antidepressants most prescribed during doctor and hospital visits: CDC survey

Pitt may add strict pharma gift rules to its books

Bayer seeking approval of OTC Pravachol version

The Top 50: KPR

The Top 50: Kane and Finkel Healthcare Communications

The Top 50: Juice Pharma Advertising

The Top 50: Interlink Healthcare Communications

The Top 50: Integrated Communications

The Top 50: Ignite Health

The Top 50: Harrison and Star Business Group

The Top 50: GSW Worldwide

The Top 50: Grey Healthcare Group

The Top 50: Goble & Associates

The Top 50: Ferguson

GSK: two days’ data do not a trend make

The Top 50: Euro RSCG Life MetaMax

IMS reveals how to avoid common launch miscues

Vantage Point

The Top 50: Euro RSCG Life LM&P

The Top 50: Euro RSCG Life Chelsea

The Top 50: echo Torre Lazur

The Top 50: Dudnyk

ContinuingEducationLinks.com provides national database

The Top 50: Draftfcb Healthcare

The Top 50: Dorland Global Health Communications

Raichle forms new med ed company

BMJ partners with John Hopkins School of Medicine

Dik Barsamian joins Haymarket's med ed team

The Top 50: Donahoe Purohit Miller

The Top 50: Digitas Health

ACC welcomes one education maven, waves off another

Staging a play to address a timely need

The Top 50: Wishbone/ITP

The Top 50: Williams-Labadie

The Top 50: Vox Medica

The Top 50: Corbett Worlwide Healthcare

The Top 50: Torre Lazur McCann

The Top 50: CommonHealth Consumer Group

The Top 50: Surge Worldwide Healthcare Communication

The Top 50: Sudler and Hennessey

The Top 50: Cline Davis and Mann

The Top 50: CementWorks

The Top 50: Cadient

The Top 50: Saatchi and Saatchi Healthcare Communications

The Top 50: BrandPharm

The Top 50: Regan Campbell Ward • McCann

The Top 50: Altum

The Top 50: Palio Communications

The Top 50: AgencyRx

The Top 50: Pacific Communications

The Top 50: Pace

The Top 50: Ogilvy Healthworld

The Top 50: Adient

The Top 50: AbelsonTaylor

Antidote

Microsoft to buy aQuantive for $6B

Search behavior varies based on stage of illness

The Top 50: Noesis

Web Watch

Former Euro PR head joins GolinHarris

Pharmas not ‘Sicko’ with worry over Moore movie

The Top 50: MicroMass Communications

The Top 50: Medicus NY

PR View by Marita Gomez

Substance and Style

The Top 50: McCann HumanCare

The Big Brands: Top 20 Accounts

The Top 50: LyonHeart

Purdue pleads guilty in OxyContin case

Companies want quicker turnaround from FDA

As I see it

The Top 50: LifeBrands

The Top 50: The Hal Lewis Group

The Top 50: Lehman Millet

The Spirit of 2007

JAMA launches JAMA-Francais

The American College of Cardiology's board approves sanctions

Journal Watch responds to reader criticism

Ascend Healthcare Media hires Gary Gyss as publisher

The Patient brings new perspective

AMA enters online forum with Sermo

Redi-Mail Direct Marketing receives accreditation status

Four ex-Serono execs were acquitted of illegal kickbacks

Ingrid Swan named VP, general manager of MediZine

The 2007 Agency Issue

Nancy Connelly named SVP at PDI

Agency A-to-Z

Bradley beefs up reps for launch

FDA issues Flonase, Nasonex letters

Brand managers value integrated DM

Pharmas want to launch European health info channel

Lunesta ads remain best recalled

Pink Sheet reports on Aranesp and Procrit concerns

Eli Lilly draws the line on DTC

PhRMA releases DTC comments

Prevention uncovers clued-up patients

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.