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September, 2007:

Bristol-Myers Squibb in integrity agreement as part of settlement

FDA slammed on clinical trials oversight

Poussot to take over as Wyeth CEO

Company news

People news

Product news

FDA says Novartis' Prexige 'not approvable'

Pharmas pool data to ID adverse events biomarkers

Pfizer looks to spike the Exubera 'bong'

Lilly plans to file inhaled insulin in '09

Company news

People news

Product news

For the lesson profession, a familiar drill: shifting rules (Updated 9/26/07)

Merck stops study of HIV vaccine

Woodcock to CDER as Galson named acting surgeon general

Google keeping focus on search

Pfizer, CDM clean up at Doctors' Choice Awards

PDUFA bill clears Senate in a squeaker

Haymarket names Dattoli publisher of MM&M, PMD

Pharma online ad spend on the rise but content could be faring better: report

CME czar goes to Pfizer

NJ studies physician gifting

People News

Company news

AZ/MedImmune's FluMist gets big boost with new indication

Pfizer to debut Chantix DTC work this month

House passes PDUFA conference bill, sending it on to Senate

Company news

People news

Product news

New York State, City sue Merck over Vioxx

AstraZeneca disclaims exec's remarks on outsourcing

Generic Zocor chips away at Lipitor's statin market dominance

Clinton vows price controls, generic biologics in healthcare plan

AstraZeneca to outsource all manufacturing within next decade: report

Cephalon warns docs of Fentora death link

Account wins

People news

Google health info exec leaves company

Novartis CEO says 'dont expect' Prexige approval

Sepracor enters Lunesta marketing pact with GSK for Europe, Japan

Two new studies further question Avandia safety

Company news

People news

Product news

Sanofi-Aventis settles federal lawsuit for $182.8 million

Pfizer warns of potential carcinogen in Viracept

Bayer's Trasylol raises kidney risk: FDA regulators

Zyprexa info leak doctor to pay Lilly $100,000

Elsevier launches free site spanning oncology mags

NJ Supreme Court rejects Vioxx class action lawsuit

Account wins

People news

Internet leading source for healthcare info: survey

Senate slaps Medicare on anemia drug coverage in Amgen win

Roche holds the line at $3 billion bid for diagnostics firm

FDA panel backs speedy approval for Merck HIV drug

Med Ad News, PharmaLive.com sold

Women more likely than men to seek online health info: survey

Company News

People news

Product news

FDA approves new vaccine for smallpox

Lilly schizophrenia drug shows promise in trials

Pfizer in technology licensing deal with Xoma

ACCME to providers: build higher firewalls

Shankland named CMPMedica CEO

AMM ads promote power of journals

Career & Salary Survey 2007

Filan joins RTC Relationship Marketing

Arista Marketing Associates promotes Ulmer

Lukey joins Patient Marketing Group

HealthEd announces new staff

Class action suit targets Novartis

Sanofi sales force to undergo changes

DM firm expands its West Coast office

Allergan cites DTC spending as factor in strong Q2 results

Cymbalta ads driving share in crowded market

Smoking cessation ads prompt smokers to quit

Takeda sees new Rozerem tact pay off

Pfizer gets frisky with Viva Viagra ad

Gill-Ladd hired as senior manager

WebMD Health launches new service

Singer elected to board of Illinois Alliance for CME

Eli Lilly vows to extend public&s grant access globally

Essential Action urges industry to disclose grants and gifts

Researchers track Web&s presence in physician learning

ACCME: Let the punishment fit the crime

Pfizer to launch Lyrica DTC

Jazz Pharmaceuticals to pay $20 million in penalties and compensation

Lester Crawford's services are in demand

FDA orders clinical hold on Targeted Genetics trial

Baucus and Grassley say the FDA suppresses scientific dissent

Nonprofit sues FDA to force Provenge approval

PhRMA: petitions don't delay approval

Patent reform bill reported to House

Lawmakers seek the removal of Glavin

'Flip the ad' to see proper risk balance, says FDA

Ingersoll rejoins Euro RSCG Life

Sports Medicine earns highest impact rating

Schlussel Steve named Advanstar's account manager

Falcetano named group publisher at Quadrant Healthcom

As I see it

Cegedim seeks deeper US coverage

Nielsen combines tools for new health offering

Vantage Point

Ketchum names new healthcare head

Group launches Pfizer-backed awareness effort

PR View by Josh Shabtai

Consumers trust Web for drug info

Pfizer.com receives first makeover in three years

Web Watch

Hassan&s habit: dependence on lipid drugs?

Headliner: Sam Welch of Saatchi & Saatchi Healthcare Communications

MM&M Awards: The Finalists

Arming Advocates

Where Did They Get You?

Thinking Outside the Cubicle

Reaching multicultural consumers

Antidote

The risk/benefit fallacy

For whom the bills fall

Career & Salary Survey

  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner