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October, 2008:

Waxman: FDA career staff objected to preemption policies

2008 MM&M Awards winners revealed

Kohl seeks backup for device ads

DDMAC warns Bayer on YAZ TV ads

Merck inks rep deal with inVentiv

Free samples don't target poor kids

BDA helps reps navigate PhRMA regs

People news

Company news

DDMAC warns Amgen, Bayer on consumer promotions

Merck, Lilly unveil disclosure policies

Porter Novelli partnering with CMS

Johnson & Johnson reorganizes its PR team

PR View by Maryellen Royle

MM&M Awards: tonight's the night

Web 2.0: The fine line between old and new

Vantage Point

SK&A launches doc verification tool

FDA database aims to limit Rx name mix-ups

Web Watch

Online detailing taking off: study

Reuters Health joins The Doctor's Channel

Lilly deal could set the bar for disclosures

Pens and doughnuts

Never mind the ballots

Headliner: Merz North America's Jack Britts

Specialty Spiral

The anatomy of an email

How to work together

Sales Force Report: Loop of Faith

Global pharma market will grow by 5% in 2009: IMS Health

Product news

People news

Company news

J&J buys wellness firm HealthMedia

Amidst drug review delays, FDA hiring spree continues

Effort seeks to educate faculty on promotional vs. certified CME

GSK vows to disclose payments to docs; details to come

Increasing Marketing Efficiency While Maximizing Brand Growth

Company news

People news

Sermo, Bloomberg partner on service for healthcare investors

Everyday Health to share content with Yahoo! Health

Merck slashes 7,200 jobs, pursues more customer-centric selling model

JAMA Editors Oppose Wyeth on Preemption Case

Company news

People news

Pfizer's static Q3 sales buoyed by international growth

Novartis to cut 550 US sales jobs as part of reorganization

In social media, the old media rules apply, say experts, agency

Company news

People news

Acne, ADHD sufferers more likely to stream "House"

Congress presses FDA, Bayer on DTC info, OTC combos

Company news

People news

Par slashes staff as Schwarz, AMDL expand

J&J Rx drug sales flat, consumer and devices up

Top 20% of endocrinologists write lion's share of new oral diabetes scripts: SDI

WebMD reports growth in online advertising sales

AstraZeneca's Purplepill leads the list of most visited websites in Q2 of 2008

Company news

People news

Lilly settlement with states demands even greater transparency

Johnson & Johnson reorganizes PR team

FDA to launch drug name review pilot project

DDMAC warns Bayer on YAZ TV ads

Company news

People news

Pfizer regroups businesses under global umbrellas

Lilly to buy ImClone

Minnesota med school weighing gift and grants ban

Look out WebMD: Waterfront Media to merge with Revolution Health

FDA admonishes Shire for Adderall XR promotion

Maximizing your message with integrated cross-platform program

Company news

People news

FDA under investigation for faux-bid PR contract

Pfizer brags of pipeline, refocuses R&D

Cephalon required to disclose physician payments

As I see it

Power isn't knowledge

Antidote

Drug testing puts consumers at risk

Kennedy, Kessler fight pre-emption

Balancing messages on- and offline

Lawyers defend failure-to-warn suit

GAO: FDA's Mifeprex approval 'consistent'

Senetek PLC taps Michael Rogers PR

As I see it

Fleishman-Hillard wins Siemens assignment

Endocrine Daily Briefing unveiled

Medical Economics overhauls team

PR View by Diane Weiser

FDA posts DTC guide on its site

Mr. H and the rallying cry

Ads in Canada had little impact: study

SearchMedica adds new component

IMAP launches COI database

CapMed: health records are not created equal

GSK joins the grant reporting game

CME commercial support flat in '07

Web Watch

Panel to offer data from 18,000 docs

Decision Resources Inc. unveils 'cohesive' site

Vantage Point

Sciele takeover nets veteran reps

Manhattan Research lists top sites

Zomig promo gives doctors the 'key'

  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner