Sitemap - November, 2008 - Medical Marketing and Media

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November, 2008:

People news

FDA weighing toll-free number for side effects in TV ads

DTC foe Dingell pushed to head health subcommittee

People news

Company news

KPR to fold after losing out in J&J consolidation

CCC to launch medical education and advertising certification

AstraZeneca cuts jobs, closes factories

DTC spend lags as firms scrimp on launches, says TNS

Customer service portals spark physician interest, not participation

WebMD, QualityHealth.com merger terminated

Court rules against IMS, SDI on NH data ban

People news

Product news

J&J consolidation splits Rx brands between two holding companies

Motrin viral suffers digital slings and arrows

Congress to investigate FDA's medical device approval process

People news

Product news

Baucus health plan would mandate gifts disclosure

FDA public relations contract scrutinized by Congress

Pentacel

Fusilev

Everyday Health climbs past WebMD

Opening the Door to the Medical Group Practice, Part 1

People news

Company news

DoJ recovered $694.5 million from drug and device manufacturers in 2008

MedPac to Congress: Make pharmas report all samples to HHS

Most Zyrtec users didn't switch to OTC

Congressional pharma foes square off over committee gig

Company news

People news

Medical Advertising Hall of Fame inducts Pantello, Sweeney and Wood

Glaxo's sales force downsized by 12%

MM&M Awards salute smart consumer marketing

Growing number of consumers rate Rx drugs online

Sermo docs favor McCain's healthcare plan

Product news

Company news

People news

Supremes seem divided on Wyeth v. Levine

Antidote

Minnesota medical school weighing gift and grants ban

As I see it

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.