Sitemap - February, 2008 - Medical Marketing and Media

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February, 2008:

J&J opens diabetes training center

PhRMA lobbying spend increases 25% to $22 million for 2007

FDA's off-label guidance harsh, but better than nothing, say legal experts

FDA warns of Tysabri liver risks

Study claims antidepressants benefit only small portion of patients

Account wins

Company news

People news

SiCKO passed over at Oscars

Nexium could face early generic challenge, say analysts

Pfizer pulls Jarvik spots, vows more "clarity" on spokespeople

Product news

Avastin approval surprises Wall Street; may change future of cancer drug approvals

Nasonex, Rozerem ads most recalled of 2007

WebMD to merge with parent HLTH Corp.

Company news

People news

Product news

Cleveland Clinic teams with Google in online health record pilot

Drug wholesale prices up over 7% in 2007

Supremes bolster preemption defense

Pfizer to acquire Encysive in $195 million deal

HBA selects Shire's Sibley as 'Woman of the Year'

Company news

People news

Product news

Eye on China-made Heparin ingredients

FDA approves Abbott's Simcor cholesterol combo drug

Beyond the Banner

Got Game?

Online Blackboard

Is There a Doctor on the Web?

Social Etiquette

A Measure of Success

Search and Deploy

Getting with the Program

FDA issues draft guidance on journal article distribution

Qi, part of CommonHealth

Physicians Interactive

New York Times

Monthly Prescribing Reference

Kane & Finkel

Group DCA

Grey Healthcare Group

HealthEd Interactive

Concentric

Compass Healthcare Communications

Publisher sees online potential for axed Ascend titles

Novartis' North American pharma head resigns

GfK forecast: Vytorin and Zetia could see sharp declines, but docs want more data

Online pharma research on the rise: study

Small study results raise Sutent heart failure concerns

Schering-Plough posts Q4 loss as Congress eyes web posts in Vytorin probe

FDA extends Entereg review period

FDA looking into Botox adverse events, including deaths

Merck says 'goodbye, Fosamax,' launches authorized generic

Intellisphere snaps up Ascend medical titles

FDA delays Requip XL approval

Australian regulators issue warning on Novartis' Lamisil

FDA seeks to revive ad review program for '09

REMEDYDirect/MediZine

ICOM Information & Communications L.P.

G2 direct & digital

Chantix, ED drug Web sites, drive most consumer Rx requests: study

NY Times used Lyrica launch as basis for article

Consumer drug advertising is favorite culprit in rising Rx costs

DTC ads don't offer fair balance says study

Congress wants Vytorin ad info

DTC user fee plan canned

Congress probes celebrity endorsers

EvoLogue

MediZine appoints Silverman VP, sales & marketing

Publicis promotes Larece to director, client services

TNS names Callahan VP, sales force effectiveness

Nitromed axes BiDil sales reps

Former Amgen reps suing over tactics

DC OKs measure to license sales reps

Pink Sheet publisher launches PharmAsiaNews

Thomson sold CenterWatch and New England Institutional Review Board

Nature Publishing Group partnering with Sermo

PDI extends sales service agreement with top-10 pharma company

Advanstar names Wagner VP, primary care

GlaxoSmithKline shifts OTC media

Boswood to head Thomson Healthcare

Medtronic enters stent fray with Endeavor

Scienta promotes Sherri Foster to president

Macy Foundation: pharma shouldn't support CE for health professions

Fission merging with UK-based Caudex Medical

Pfizer hopes to post CME grants online by March

ACC to examine satellite fees

MECCs skid in bid to level playing field

Will pharma grants run dry at UMass?

Headliner: Pfizer's Maureen Doyle-Scharff

Direct Marketing Report: Something old, something new

2008 MAHF Inductees

What's Up with the FDA?

Government says court should wait to decide on Phenergan

Senator asks FDA chief for info relating to Genentech

Congressmen call for hearing to examine conflicts of interest

Former FDA chief David Kessler fired by UC San Francisco

Effexor ad cited by FDA as misleading

This is Your Year

FDA sued over antibiotic warnings

Grassley seeking FDA reform over Ketek issues

As I see it

Patient groups prompt NYU to pull ads

Merck, Pfizer look outside industry for PR execs

PR View by Paul Oestreicher

Will walkout scuff TV ad spending?

Tough business climate roils IMS

Federal judge rejects ME prescription data law

Vantage Point

Congress, heart doctors weigh in on Vytorin

Google, Merck tout benefits of online

Consumers tend to turn to web for wellness info

Web Watch

Be careful what you wish for

Antidote

Setbacks from two sources

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.