Sitemap - April, 2008 - Medical Marketing and Media

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April, 2008:

On reimbursement, early bird gets the sales, says Elan's Tillman

DTC spend down 3% in '07, but mass-market ads still strong

FDA rejects Merck's Cordaptive

Pre-launch promotion crucial to brand strategy: Sanofi-Aventis marketing VP

Company news

Product news

People news

Medical colleges must ban gifts, says report

Publishers partner with Sermo for "world's largest journal club"

Wyeth chairman Robert Essner to retire

More states consider bans on gifts to physicians

Chantix top searched brand: survey

Fewer ads cause WebMD to revise outlook

Healthy pipeline for cancer treatments: PhRMA

FDA issues Viagra ad warning letter

Product news

People news

Company news

State Senate approves ban on gifts to physicians

Wyeth, Elan halt study of Alzheimer's vaccine

Study: psych drug ads made unsubstantiated claims

Laverty joins Eisai

JAMA lambastes Vioxx publishing practices

Product news

People news

Lilly's Lechleiter eliminates manufacturing posts

PDI signs four-year deal with Novartis

AstraZeneca settles with Ranbaxy to stave off generic Nexium launch

Global prescription sales up 6.4%: IMS Health

Insurer drug reclassification leads to price spike for patients

Rotarix

Novartis names new US pharma chief

Consumer marketing shifting toward more targeted channels, says survey

Appeals court favors pre-emption defense in antidepressants case

Feds probe ISTA promotions

People news

Company news

Crestor to benefit as ENHANCE smoke clears: survey

Takeda to buy Millennium for $8.8 billion

CDER's Woodcock says Vytorin criticism overblown

Senate committee seeks further ESA rebate information

Liquadd

Triesence

GlaxoSmithKline to close Reliant HQ, lay off marketers

Schering-Plough cuts 10% amidst Vytorin woes

Watchdogs want FDA number in DTC ads

People News

Company news

Prevacid patent upheld

Compact Clinicals acquired by Jones and Bartlett Publishers

Advanstar names Stefany publisher

Elsevier to acquire Windhover Information

Wolters Kluwer revenue down

Haymarket takes over oncology titles

Investigator to Congress: Ketek data was known to be fraudulent

Leavitt: foreign companies deny access for US officials

Conflicts of interest 'rampant' in medical device industry

Attorneys: PDMA isn't broken, don't change it

Enforcement changes in new FDA law

FDA, NIH collaborate on AE reporting

Stupak calls for agency chief to resign

Attorneys: Scientific free speech 'threatened'

As I see it

Jarvik berates NY Times in letter

Analysts: Sepracor decrease could mean cut in DTC

Rx drug ads prompt 1/3 of Americans to request drugs

Memorable ads in '07 a tale of bee and beaver

Pfizer cans Lipitor ads, vowing 'clarity'

Pharma wants partners not just data suppliers

Endo, Novartis begin agreement

Vantage Point

Botox 'off-label' promotion questioned

Change the channel on DTC

Shire hits the road to educate on UC

PhRMA strikes a more conciliatory note

Centocor joins its parent company in blogosphere

New site educates about Peyronie's

J&J opens its Diabetes Institute in US

PR View by Ann Moravick

MA Senate proposes outright gift ban

Newspaper's nosedive not a surprise

Reprints draft guidance no gift to industry

HLTH Corp. to merge with WebMD

Google's health offering to store medical records

Antidote

Web Watch

The un-empowered patient

Headliner: Genentech's Len Kanavy

Heavyweights Fall Hard

Rule of the Tool

Navigating Restricted Waters

DTC Report: Steady Migration

Wyeth to trim 1,200 sales reps

Congress probing ads, promotion for anemia drugs

Heart docs pan Vytorin

Product news

People News

Company news

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.