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May, 2008:

Ads blast Merck on AIDS drug prices in Mexico

Company news

People news

Pfizer pushes back on Chantix safety fears

Deadline for MM&M Awards just one day away

FDA proposes Rx label revisions for moms

GSK blood drug works same as placebo: FDA

AMA ethics board seeks end to commercial CME sponsorship

Product news

People news

New FDA plan to monitor drug safety

IMS projects seven potential blockbusters

Product news

People news

Merck agrees to pre-approval of TV ads in Vioxx settlement

50 top industry execs await your best work

New York governor wants gift ban

Lilly shuffles marketing personnel

Company news

Product news

People news

Google Health goes live

Advair superior to Singulair for asthma and allergies: study

Martin joins EverydayHealth

Judge rules against J&J in Red Cross lawsuit

Study hammers last nail in the coffin for Bayer's Trasylol

Product news

Company news

People news

Senate Sunshine law gets update, Lilly endorsement

Pfizer joins transparency push, posts grants online

Relistor

Evamist

Texas Vioxx verdict overturned

Company news

People news

Product news

GAO: FDA bureaucracy gums up DTC reviews

HBA names Shire's Sibley Woman of the Year

FDA warns Shire on Fosrenol marketing materials

Congressional subcommittee hearing targets DTC advertising

People news

Product news

Congress conducts hearing on DTC advertising

VeriChip to launch DTC campaign

Panel against expanded Fentora approval

Product news

Company news

People news

Industry news

Treximet

Merck to axe 1,200 sales jobs

Cimzia

Eisai appoints president of US operations

Schering-Plough taps MediaVest for US media

Pathway for Biosimilars Act gives agencies 'flexibility'

HHS committee to recommend lab test oversight

Judge: branded companies may be liable for generic versions

Nielsen Company to acquire IAG Research

SAGE to launch Sports Health in 2009

Pfizer's request for confidential documents rejected by judge

Quadrant HealthCom names new editor-in-chief

Medical Care study found drug sampling leads to greater spending

Cossette NY hires Bhoopathy as account supervisor

The Amacore Group acquires US Health Benefits Group

Direct Response Media names DiMatteo group account director

Hébert: It's time to stop pharma-driven 'free lunch' approach

Best Practices study touts opportunity for maximizing resources

Gullapalli and Associates names new SVP, educational strategy

NC-CME is beta-testing new exam before CME Congress

Survey predicts shift in spending away from DTC

PhRMA's Tauzin discusses resentment of DTC

NEJM study found Zetia uptake rose quicker in US vs. Canada

Trade group doesn't want 'push' TV, radio or print for Rx info

Watchdogs want FDA number in ads

Congress examining anemia drug ads

P&T committee ranks 'influential'

Sales forces dwindle at top pharmas

Cegedim partnering with Microsoft

PharmedOut, AMSA push guide

Sunshine Act casts shadow on CME

Report indicates shift in strategy

2008 Nexus Award winners revealed

J&J merges Ortho Biotech, Centocor sales, slashes 400 jobs

FDA adds staff under expansion

Product news

Industry news

People news

Kennedy urges overseas Rx database

Grassley questions FDA's 'Safety First'

FDA gets OK to blow PDUFA deadlines

Kessler: FDA pre-emption is of no benefit to public

As I see it

Study looks at cholesterol Rx publicity

WeissComm promotes Weiser to president, COO

PR View by Craig Fuller

TNS Healthcare launches DetailMed

'08 Senior Health Digest finds less trust in Rx ads

Vantage Point

Search drives online healthcare traffic

Merck's ePromotion tops with primary care docs

Web Watch

Lack of transparency to blame for bad rap?

Figuring out journal ads' slip 'n' slide

Good people, good company

A split on DTC is coming

Antidote

Headliner: Novartis' Joseph Jimenez

Specialties Journal Ad Review: Feeling the Pinch

Sneezing Season

Biotech Focus: Chasing the Pot of Gold

The Pharma Report: Top 20 Pharma Companies

MM&M Awards 2008: Your entries are in good hands

  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner