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October, 2009:

Smaller biotechs hit as Shire cuts bait on experimental drugs

Best Product Launch Advertisement/Campaign in Professional Press

Best Corporate Advertising/Campaign

Best Overall Advertising Campaign in Professional Press

Best Individual Product Advertisement in Professional Press

Best Unbranded TV Advertisement/Campaign

Best Overall Advertising Campaign in Consumer Press

Best Branded TV Campaign

Best Over-The-Counter Product Advertisement/Campaign

Best Individual Product Advertisement in Consumer Press

Best Agency Self-Promotion Advertising/Campaign

Best Total Integration for Small Companies

MM&M Awards 2009 Judges

Message from the Editor

Best Interactive Initiative for Healthcare Professionals

Best Total Integration Program for Large Companies

Best Interactive Intiative for Consumers

Best Online Advertising Campaign

Best Website

Best Use of Public Relations

Best Professional Sales Aid

Best Use of Direct Marketing to Healthcare Professionals

Best Use of Direct Marketing to Consumers

Best Online Media Brand

And the Award goes to....

Best Healthcare Publication of the Year

Best Healthcare Consumer Publication of the Year

GSK relocates 2,200 sales positions as part of 'growth strategy'

Company News

People News

Sanofi card trick draws warning

Urologists, NFL launch prostate cancer awareness effort

Industry News

Company News

People News

Slow diagnosis hampers uptake of fibromyalgia drugs

Epocrates mobile app adds disease areas

Company News

People News

AMA, FICS coalition launch consumer flu site

King warned on Embeda VNRs

Med Ad Hall of Fame to induct Lerner, Girgenti and Rubin

Company News

People News

Merck discloses a portion of US speaker fees

Approvals put Cervarix, Gardasil in high-science showdown

McNeil mobilizes ADHD awareness in NYC

Company News

People News

Journal editors subject authors to greater scrutiny

Dukakis stars in Novo Nordisk diabetes awareness PSAs

Time Inc.'s Health.com partners with RightHealth.com

Company News

People News

Cook unveils CookBiodesign.com

Merck launches health reference tome

Company News

People News

Pharma resilient during economic slog, says IMS Health

Pfizer shifts Viagra consumer to McGarryBowen

Google Health partners with 'telehealth' patient-doctor service

Son of Pharmalot: popular pharma blog gets relaunch

Company News

People News

Everyday Health launches virtual doctor tool

Mobile Marketing to Doctors: How to Make a Meaningful Connection

Physician smartphone usage on the rise

Lilly delves into social media for oncology art contest

One-third of all Americans research Rx drugs online, says survey

MSN launches beta health management site

Company News

People News

Change FDA promo guidance: group

Comparative drug info labeling helps doctors

As I see it: Search engine regulation

Pharma support makes health reform more likely

Portal combat: pull the plug on pharma HCP sites

DDMAC losing patience

Agency Business briefs

Spectrum hires two in DC office

Ferguson opens OTC specialty shop

Antidote: Finding a new flu vaccine

Headliner: WeissComm Group's Bob Pearson

Adherence: Framing Compliance

Branded vs. Unbranded: Divided Attention

Journal Ad Review: The Hit Parade

The Patient Marketing Report: Group Therapy

The leaves continue to fall

Professional Marketing briefs

Digital continues to have impact on pharma says study

Roska inks NPP deal with Cephalon

Consumer Marketing briefs

Poll: insurers first in blame game

McEnroe in GSK prostate cancer awareness campaign

Merck debuts HIV/AIDS video series

Allergan taps Twilight star for acne interactive ads

DDR on DTC: ED drugs

Digital Media briefs

Boehringer Ingelheim expands with Twitter, YouTube

WebMD, FDA partnership progresses

GfK to provide managed care panels

TNS Healthcare merges into KantarHealth

Vantage Point: Market research and social media

Software advises clinical decisions

AMA hops on social media bandwagon

Helping patients to help themselves

Pfizer settles for record-breaking $2.3B

  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner