Sitemap - December, 2009 - Medical Marketing and Media

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December, 2009:

People News: United Therapeutics Corp.

FDA BLA approvals rose in 2009 while NMEs stumbled

Pharma sought safe havens for DTC in '09

Company News: Johnson & Johnson and Basilea Pharmaceutica AG

Niche health site reports traffic jump

Company News: Mylan, Schering, MSP Singapore, Novartis and Corthera

Rough year for cancer journals

Bankruptcy for organizer of In-Awe awards

Sanofi-Aventis, eyeing OTC market, beefs up US presence

Shire Tweets ADHD education

Company News: Lilly and Incyte

People News: Merck, Lilly and HealthiNation

Quadrant HealthCom buys Dowden journals

ARBITER leaves some lasting marks on Merck

IMS plans merger talk, as fears of data-mining ban ease

AstraZeneca airs "consuming" consumer for Seroquel XR bipolar depression

People News: Celgene and Avantium

Company News: Forest Labs, Almirall, Johnson & Johnson and Ethicon

Company News: Gilead Sciences, Cubist Pharmaceuticals and Calixa Therapeutics

People News: Bristol-Myers Squibb

GSK reveals speaker, consulting fees

Frank Corbett, medical advertising great, dies

Company News: Novartis

People News: Genzyme, Procter & Gamble and Publicis Strategic Solutions Group

King's all kid gloves on Embeda launch

GSK launches puckish $15m "Sucks less" effort for Nicorette

Managing diabetes, counting carbs? There's an app for that, says Sanofi-Aventis

Hey, big spender! Pfizer joins top 10 advertisers

People News: Affymetrix, Infinity Pharmaceuticals and Sirius Genomics

Company News: Celgene, Glouceser Pharmaceuticals, Watson Pharmaceuticals and Takeda

New Jersey's tough new conflict regs face uncertain future

Pharmacy adherence pilot boosted refills 36%

Company News: AstraZeneca and Targacept

CBO finds competition, market size impact DTC ad spend

People News: Alexion Pharmaceuticals and KV Pharmaceutical

Company News: Dyax, Teva and Shire

E-samples hijack search, study asserts

Headliner: Siemens Healthcare's Tom Treusdell

Pipeline 2010: Provocative Agents

Outlook 2010: A New Dawn

MM&M Awards 2009: Tickled Pink

Professional Media briefs

Musculoskeletal journal launches

Elsevier unveils MD Consult mobile

Professional Marketing briefs

Companies to build sales force around lupus drug launch

GSK shifts 2,200 posts for 'growth'

Regulatory changes key: Hamburg

Sen. Grassley questions advocacy group funding

As I see it: healthcare reform

Building effective partnerships that deliver results

HCP disclosure: A false sense of transparency?

Antidote: mammograms for women 40-50

Does reform end brand messaging?

Med Ed Report briefs

NAAMECC backs conduct code

After probe, physician lands new post

CME restriction bid rebuffed, again

IMS Health purchased for $5.2 billion

Docs go from bedside manner to biz manager

Vantage Point: PMRG

Off-patent Rx leads fibromyalgia category

Advocates and adversaries

Digital Media briefs

Demand Media gaining ground

HealthCentral taps 5min for videos

Drugs.com set to defect to WebMD

Consumer Marketing briefs

CEOs, not celebs, more persuasive

King warned on Embeda VNRs

Urologists, NFL launch cancer effort

Longer DTC TV spots are still memorable: Nielsen

DDR on DTC: Pristiq

Social media virgin at work

EV Healthcare launches in NY

Ex-Razorfish VP jumps to imc2 shop

Sanofi-Aventis sales cuts come due

People News: Sanofi-Aventis and AbelsonTaylor

Company news: GlaxoSmithKline, Merck KgaA, Pfizer and Protalix

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.