Sitemap - February, 2009 - Medical Marketing and Media

Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

February, 2009:

Interactive Future: Making the Switch

Tech Innovations: Is Mobile About to Explode?

Web 2.0 and Regulations: Antisocial Media

Healthcare Professionals: Reaching Out to Docs

Search Engine Marketing: Searching for Sign Ups

Tracking ROI: Measurement Predicament

Media Guide: Top of the Crop

Overview: VOD, Wii & Thee

Most parents learn of HPV vaccine via DTC advertising: study

Pfizer hires ex-Novartis PR as reputation czar

Company News

People News

HBA names J&J's Gorsky Honorable Mentor

DOJ: Forest promoted Celexa and Lexapro off-label

Pharma sales forces will shrink, clinical skills in demand

RiaSTAP

Merck launches $15 million diabetes outreach program

Product News

People News

BIO punts on PhRMA physician interaction code

Pfizer aborts investigational compounds, reprioritizes

Medtronic vows public disclosure of payments to docs

AHF billboards aim to roll back HIV uptick

PegIntron/REBETOL

Physician-rep relationships in retreat, says TNS

Product News

Agency News

People News

Fact boxes best fair balance in ads, says study

TriLipix

Product news

People news

Backlash builds against prasugrel panel decision

Millennium's Dunsire named HBA Woman of the Year

Moxatag

People news

Agency news

Marketers should offer holistic solutions, not just drugs: ePharma

Bayer runs "corrective" Yaz ad, agrees to preclearance

Company news

People news

Social media renders commercial model obsolete, panelists say

Sanofi leverages YouTube for diabetics

Pfizer hops on transparency bandwagon with disclosures

Troubled KV cuts 700 jobs amid suspension

AZ launches branded YouTube channel, testimonial site

Product news

Company news

People news

McCann launches experiential marketing shop

NIH grant conflicts targeted in stimulus amendment

Allergan, King cut sales and marketing

Product news

People news

Lantus site tops in consumer satisfaction: study

Pfizer taps McGarryBowen on Chantix, snubs McCann

Cadient Group

Antidote

Good job

Web Watch: Pharma marketers should look past detailing to physicians

HealthCentral visitors request more Rxs: study

VideoMD.com reaches 2,500 videos

Divided by a common speech

Reprints guidance has strings attached

Integration is the name of the game

Vantage Point

GfK consolidates to create GfK Healthcare

TNS Healthcare expands global team

PR View by Paul Oestreicher, PhD

WeissComm acquires ODA, expands offerings

Porter Novelli hires president, CFO

MM&M Awards: Who's Going to Shine in 2009

Direct Marketing Report: The User Experience

2009 MAHF Inductees

Stent Wars

Headliner: Sanford C. Bernstein's Tim Anderson, MD

Headliner: Rockpointe's Tom Sullivan

Alliance Healthcare Information, Inc.

/alert Marketing

Communications Media, Inc. (CMI)

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.