Sitemap - March, 2009 - Medical Marketing and Media

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March, 2009:

Alcon Labs uses brains to test ad effectiveness

Vantage Point: An inside look at the healthcare system

Wyeth decision ends pre-emption dreams

A winter of dissed content

Tune up for tough times

Associations should cut ties with pharma, says JAMA

How to Win an MM&M Award

Headliner: Public Citizen's Health Resource Group's Sidney Wolfe, MD

Trade Dress Protection: Eye Candy

PERQ Journal Ad Review: More Red Ink

DTC Report: Between Screens

Company News

Product News

People News

GSK to co-promote Shire's Vyvanse

Rite Aid promo offers free generic script

IMS, SDI want Supremes to look at prescriber data laws

Product News

People News

APA to phase out pharma-sponsored CME, dinners

GSK to expand clinical trial disclosures

AstraZeneca launches Artery Explorer on second tour

Product News

Company News

People News

Pfizer taps Cephalon exec to head US oncology

Number of reps down 10% since 2007, says study

Maximizing Marketing Outcomes from the Physician-Patient Interchange

Iowa Senate passes harsh gifts, data ban bill

Epiduo Gel

IMS: US Rx drug sales were flat in 2008

DDMAC: It's not the medium, it's the message

Consolidation redraws pharma marketing map

People news

Company news

GSK pairs Wynonna Judd album with Alli

FDA nomination reflects split in agency's role

Pharma US ad spend fell 18.4% in '08, says Nielsen

Company News

People News

Roche to acquire Genentech

Massachusetts antes up with tough transparency law

Social networking docs write more scripts: eMarketing

As patients scrimp, BMS ads offer to pay Orencia co-pays

Lusedra

Amgen's Matsuda offers grist for the regulatory rumor mill

Advanstar's Savage, PMI's Bennicasa win Nexus Awards

People news

Company news

Keeping up with the Kindlers: Merck buys Schering-Plough

FDA: Gilead rep downplayed risks on Letairis

Company News

People News

BMS creates strategic leadership committee

Supremes deny Wyeth in pre-emption bid

New Adventures in ROI Measurement

Company News

People News

MedPAC calls for reporting of samples

GSK ads for Avodart are misleading, says FDA

Cline, Davis & Mann launches CDM World Agency

Neurontin whistleblower case reveals off-label promo

FDA approve over 100 drugs in 2008

FDA not tracking investigator financial interests

Reviewers: 'longstanding corruption' at the FDA

As I see it

Journal of the National Comprehensive Cancer Network gets new publisher

McGraw-Hill Professional partners with JAMA to launch JAMAevidence

Quadrant's Emergency Medicine celebrates 40th anniversary

Sage launches Emotion Review

Slack adds director of e-publishing

HealthCentral acquires Wellsphere

Grantees must disclose financial interest in companies relevant to research

PeerPoint Medical Education Institute no longer tied to MedPoint Communications

Boston Visitors Bureau losing money because of new state regulations

ACCME to post hours, support

Survey: docs like pharma-funded CME programs

Physician Payments Sunshine Act back with sharper teeth

Omnicom Group reports income down 13.7% in Q4

Bausch & Lomb launches campaign for Crystalens for cataracts

Nissen comments on DDMAC's needs to restrict DTC

Social media renders commercial model obsolete: panel

McGarryBowen lands consumer advertising business for Chantix

Sanofi-Aventis launches Community Health Partnership in Memphis

Eli Lilly teams up with Denver Broncos for diabetes campaign

Wolters Kluwer Health, Bristol-Myers Squibb enter into contract

Best Practices unveils benchmark data from biopharma leaders

TargetRx launches the FieldPerformanceAdvantage tool

Publicis revamps messaging group

SK&A announces two associate vice president promotions

CMI launches a new brand platform, website

Vantage Point

Headliner: Elsevier's Ed Silverman

Medical Advertising Hall of Fame Induction 2009

Payers: Plan Early or Pay the Price

Statins: Making New Friends

Sales Force Report: Effective Product Messages

Sales Force Report: Training

Healthline extends network's reach

Study: Lantus website tops in consumer satisfaction

Web Watch: Interactive video advertising will become the standard

Media Mind surveys best to work for

MS&L appoints Peter Harris, Renee Wilson as new directors

PR View by Susan Isenberg

Media buying is a question of scale

Does Pfizer's merge-and-purge cost the company R&D?

Pharma's e-vangelists

Antidote

The dilemma of the pens

Company: Topin & Associates, Inc.

Company: Qi, part of CommonHealth

Company: Monthly Prescribing Reference

Company: IOMEDIA

Company: HealthEd Interactive

Company: ghg

Company: G2

Company: Beacon Healthcare Communications

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.