Sitemap - May, 2009 - Medical Marketing and Media

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May, 2009:

Clinical trials app adds oncology feature

Company News

People News

Non-compliance, requests for generics on the rise, says survey

Industry coalition goads DDMAC on sponsored links

Company News

People News

Consider the 'reasonable consumer,' says FDA draft guidance

GSK launches 'More than Medicine' corporate blog

Coalition flags ACCME plans

Company News

People News

Gelnique ads swap embarrassment for empowerment

DDMAC warns J&J on Ultram webcast

Company News

People News

iPhone app to boost level of care for Crohn's

Schering and Novartis tweak respiratory drug collaboration

Value-Based Purchasing and Comparative Effectiveness Research

SSL taps Saatchi Wellness for Durex US

Sanofi launches corporate web TV site

Product News

Company News

AMA ethics group rethinks CME funding

People News

USA Today launches "Most Influential Doctors" database

How to make your digital ads work

DTC spend set to slide, loyalty cards up, says survey

Company News

Vermont stiffens gift ban, disclosure policy

People news

Pfizer taps former Gore aide to lead policy efforts

BreastCancer.org partners with HealthCentral

Simponi

Reps. Moran and Brady call for daytime ban on ED ads

Product News

People News

WebMD to launch Medscape iPhone app

Lilly renews speedway diabetes awareness campaign

Company News

People News

Amylin slashes sales force by 35%

Cook launches ART lab tutorial

Jan Ping partners with Amgen, ONS, for cancer education

The magic of IT

Drug marketers should appeal to reason during recession

Simplied drug packaging had little impact on adherence

Artery Explory hitting the road again

Rx TV ads more memorable in 2008, Nielsen says

DDR on DTC: Galderma's Oracea

Pre-emption 'can lead to overwarning'

Waxman hearing probes IRB shopping, GAO sting

Obama administration: no plans to bifurcate food/tobacco from drugs/devices

InnoVision saved from Chapter 11

PainPathways lands on national shelves

Live video detailing scores high marks with physicians

Physicians Interactive acquires online sampling provider

Iowa state Senate passes harsh gifts and Rx data ban

American Psyciatric Association phases out pharma-funded CME

Sensei launches diabetes app

Online health community matches patients with similar conditions

Smartphone use surges among docs

Global public relations firm Burson-Marsteller hires Lisa Davidson

Merkle launches healthcare practice

Antidote: FDA took wrong stance on Provenge for prostate cancer

Climbing the social ladder

MM&M Awards Judges: Marks of Genius

Pharma Report 2009

The Case Study of Vyvanse: Coupons vs. Samples

Social Media: The Science of Eavesdropping

Headliner: Johnson & Johnson's Alex Gorsky

Are gifts inherently conflicts of interest?

Will social media work to connect with patients?

Healthcare journalism needs a recovery plan

Will traditional media get a boost?

Vantage Point: Healthcare system needs to change

IMS, SDI want Supremes to look at prescription data laws

G&S Research promotes Mike Bandick to SVP

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.