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June, 2009:

Sanofi-Aventis announces R&D restructuring

Company News

People News

Supreme Court shrugs at NH data ban

AstraZeneca unbranded effort urges sufferers to "Rethink COPD"

Ozurdex

FDA warns Takeda about Velcade reminder

Product News

People News

J&J exec says "public plan" would stymie innovation

Lawmakers eyeing tax deductions on drug ads

Bayer work a blueprint for new consumer health site

Company News

People News

PhRMA pledges $80 billion in discounts towards health reform cost-cutting

Covidien campaign touts surgery for Type 2 diabetes

Company news

People news

"Facebook for pharmacists" to offer news, CE and community

Cegedim Dendrite CRM solution moving to BlackBerry

EMD Serono launches male fertility education campaign

Synthes executives indicted

Company News

People News

UCB to report AEs to FDA via community site

Oscient to cut sales and marketing forces by 180

Adcirca

Company News

People News

HCMA conference free for unemployed

PhRMA campaign touts Part D positives

For Pristiq, Wyeth deploys wind-up doll

Company News

People News

Only a tenth of scripts are up for grabs, says IMS study

Sanofi, Cegedim launch mobile CRM for managed markets

Lilly looks homeward for communications chief

MPR drug database goes mobile

Company News

People News

Last chance to grab glory

Abbott, AZ extend co-promotion to Trilipix

Pfizer aims to differentiate Toviaz with patient support program

Biotech launches personalized cancer treatment website

Product News

People News

Reuters Health adds new executive editor

Samsca

Consumer Marketing Briefs

Lilly runs racy awareness effort

DDR on DTC: Novartis/Deutsch-NYC's Exelon Patch

Provider: Pri-Med

Provider: OptumHealth Education

Provider: MedscapeCME

J. Lo joins Sanofi for pertussis awareness ads

Provider: Haymarket Medical Education

Marketers weigh DTC policy pitfalls

Provider: Excerpta Medica

Provider: CommonHealth's HLS and ProCom

Consumers prefer generics worldwide, says study

Professional Media Briefs

Elsevier regrets faux journals

Quadrant HealthCom, The Doctor's Channel to offer video 'CliffsNotes'

Expert Insights: What's Next in CME?

FDA to speed up drug enforcement

Comparative effectiveness will boost R&D: Woodcock

As I see it: Discussions on the DTC moratorium

Promotional Med Ed: Med Ed Makeover

Case Study: Spin-Up Doctors

Outcomes: Performace Anxiety

A marketer holding hands with patients, doctors

CME Overview: Class is in Recession

Should you put marketing dollars into Twitter?

Credit where credit's due

Headliner: WebMD's Wayne Gattinella

Cash for Ideas

From Selling Pills to Selling Health Care

Warning: Social Media's Dark Side

The Art of Analysis

Working with Washington

Global Report: Planet Pharma

There's no reason to stockpile Tamiflu

Gattinella: an online empire builder

Pharmas search for sense in FDA's 14 letters

Old ideas for the new world

USA Today offers doctor database

HealthCentral teams with cancer organization

Digital Media Briefs

Yahoo! display campaigns tout 3:1 ROI

Med Ed Report Briefs

IOM calls for new regime in funding

NAMI posts list 
of industry cash

Will the FDA's letters affect SEM?

Vantage Point: Finding a balance in pay for performace agreements

Vermont court upholds commercial data ban

GfK launches snapshot doc surveys

Health Strategies realigns its service

Professional Marketing Briefs

Cegedim Dendrite expands Alliance Program three ways

Agency Business Briefs

  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner