Sitemap - January, 2010 - Medical Marketing and Media

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January, 2010:

Company News: AstraZeneca

People News: Cephalon

Pfizer, Merck reps impress docs with product know-how: study

Medical ad shops raise $100K for Haiti relief

Three "Med Men" to be inducted into Medical Advertising Hall of Fame Feb. 9

Merck in row over AIDS-drug pricing

Alli-sponsored film gets "Rain Man" director

ACCME reports industry shrinkage

Novartis held the line on sales and marketing spend in 2009

Company News: Novo Nordisk, MedPage Today and American Academy of Family Physicians

People News: Novartis, Afferent Pharmaceuticals and Axon

A brand new way to capture behavior metrics and unlock ROI across integrated channels

Generic Lovenox takes step closer to reality, analyst says

Company News: Johnson & Johnson, PriCara, Novartis and Merck KGaA

P&G's Prilosec goes deep on social media

GSK rolls out new Alli ads, study

People News: AlphaDetail and TGaS Advisors

Company News: Forest, Pri-Med Institute and pmiCME

Sexual health products tops in DTC-driven web traffic

Pfizer nearly doubles amount spent on e-detailing

Company News: FDA, Genentech and MannKind

Everyday Health's virtual doc dispenses compliance advice

DDMAC cites fishy Cymbalta fibromyalgia ads

People News: Sudler & Hennessey, Presidio Pharmaceuticals, Reglera and Decisions Resources

FDA launches "Basics" transparency microsite

Company News: StrikeForce Communications, Novartis, Cegedim Dendrite and SK&A Information Services

People News: Digitas Health, Science Applications International Corporation and Greenleaf Health

Sharp Rx price jumps way up, says GAO

Pfizer $3m Stanford CME grant comes with few strings attached

Rosetta acquires Wishbone

Ax falls at Merck as CEO talks sales cuts

McCann Healthcare names four as co-CEOs

People News: Biogen Idec and Nektar Therapeutics

With Alcon bid, Novartis sets sights on aging consumer

Novartis tops 2010 MM&M All-Stars list

Abbott's next step for Niaspan

Company News: InVentiv Health

People News: Biogen Idec, Noven Pharmaceuticals and Corbett Accel

Cephalon consolidates oncology professional into Draftfcb

Sanofi-Aventis sales cuts come due, 750 reps slashed

MM&M All-Stars Company of the Year: Novartis

MM&M All-Stars Agency/Network of the Year: Euro RSCG Life

MM&M All-Stars Large Pharma Marketing Team of the Year: Symbicort (AstraZeneca)

MM&M All-Stars Small Pharma Marketing Team of the Year: Vyvanse (Shire)

Busting Silos: The New Agency Model

Five gold rings

Antidote: Safe to combine to Prilosec with Plavix?

Warranties for healthcare?

ARBITER leaves few marks on Merck

Will social networks produce ROI?

Google's Sidewiki and the real innovations

New guidelines create NOW moment for advocacy

CorbettAccel's Corbett dead at 92

Russell replaces Saatch & Saatchii's Joseph

Agency Business briefs

FDA, Everyday Health partner on site

CBS takes online ads in-house

Chantix latest Rx on video network

Digital Media briefs

Vantage Point: Medicare Part D

NJ data regs may not pose threat for HIOs

Co-pay programs spur new offering

As I see it: FDA and social media

Drug 'safe use' initiative launched

DDR on DTC: Abilify and Lipitor

Sanofi iPhone app offers diabetics carb counting

TV viewers suffer risk info overload from pharma ads

GSK unveils $12M 'Sucks less' effort

Pfizer among top 10 advertisers in 2009

Consumer Marketing briefs

IOM report favors government role in CME

GlaxoSmithKline reveals speaker, consulting fees

Med Ed Report briefs

King launches Embeda with kid gloves

Professional Marketing briefs

eMPR now available in iPhone app

Journal 'conflict' policies vary

Professional Media briefs

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.