October, 2010:

Biogen Idec execs credit bolstered sales forces in Tysabri uptick

Company news: AstraZeneca, Sharecare.com

People news: Porter Novelli

In Coumadin banter, lessons for marketers of new blood thinners

Amid election rancor, pols unite to push prostate test

DDMAC slaps Alcon convention graphic

People news: Lighthouse Learning

Novo launches new consumer ads for Victoza

Company news: Boehringer Ingelheim

People news: AbelsonTaylor

Lysteda TV ads make some networks squeamish

Walgreens partners with Epocrates to highlight drug rebates

Report says pharmas pay quacks to hawk drugs

Company news: J&J, Roche, Diversified Agency Services (DAS)

People news: Synovate Healthcare and Durata Therapeutics

Docs are visited by 20 reps a week, survey says

People news: Catabasis Pharmaceuticals and Roska Healthcare Advertising

Pfizer, Lilly disclose ED ad schedules

And the award goes to...

A Message from the Editor

Best Healthcare Consumer Media Brand

Best Healthcare Professional Media Brand

Best Use of Direct Marketing to Consumers

Best Use of Direct Marketing to Healthcare Professionals

Best Use of Public Relations

Best Branded Website

Best Disease/Education Website

Best Online Patient Relationship/Support Program

Best Use of Social Media

Best Interactive Initiative for Consumers

Best Interactive Initiative for Healthcare Professionals

Best Individual Consumer Print Advertisement

Best Overall Consumer Print Campaign

Best Individual Professional Print Advertisement

Best Overall Professional Print Campaign

Best Professional Print Campaign for Product Launches

Best Professional Sales Aid

Best Corporate Marketing Campaign

Best Agency Self-Promotion

Best TV Advertisement/Campaign

Best Over-The-Counter Product Advertisement/Campaign

Best Total Integration Program for Small Companies

Best Total Integration Program for Large Companies

MM&M Awards Judges 2010

Has commercial support for CME bottomed out?

Company news: Warner Chilcott, Abbott Labs, Pfizer

Pfizer buys King Pharmaceuticals for $3.6 billion

Sanofi-Aventis to cut 1,400 sales reps

People news: Signature Diagnostics

Stronger growth for global pharma in 2011, says IMS

Pfizer piles on Tylenol with Advil ads, website

Online behavior varies by condition type and stage, study says

CIAs pressure pharma to rethink sales rep compensation

People news: Draftfcb and HealthiNation

Company news: KnowledgePoint360, TGaS Advisors, United Business Media and Canon Communications

AstraZeneca site offers docs live chat with reps

New firm foregoes industry funding

Meetings offer reps shot at 'no-see' docs

AARP unleashes 'Rx Price Watch' report

As I see it

MM&M Therapeutic Focus: Oncology

Antidote: H1N1 flu vaccine

Professional Media briefs

Quadrant creates journal partnership

ASCO Post launches in print, online

Professional Marketing briefs

Novartis sales calls up, down overall

Consumer Marketing briefs

Consumers worry about influence

'Metabolic mindset' common, says survey

Family health risk ads prompt changes

Palmer fronts Centocor prostate cancer website

DDR on DTC: Lyrica and Humira

Digital Media briefs

iVillage, QualityHealth deal connects media, marketing

Survey: online drug ads helpful in '10

Study: docs eager for new obesity pills

Vantage Point

Agency Business briefs

Pfizer shifts work on Wyeth's Advil to McGarryBowen

Just call it LLNS, LyonHeart no more

Groups want FDA to leave Avastin alone

New approach to federal emergencies needed

FTC 'cure' for reverse-payments worse than disease

Creativity is needed now, more than ever before

Headliner: Grassley's Ghostwriter Exits Hill

Professional Ad Report: On the Up

Leadership Exchange: How Do You Measure Patient Programs?

Patient Marketing Report: Thinking Past the Pill

ACCME to guard names during C+I

Med Ed Report briefs

Is Grassley's ghostwriting report still relevant?

Social media provided unheard early warning on Avandia

Primary care alive and well

Next innovation is performance