Sitemap - November, 2010 - Medical Marketing and Media

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November, 2010:

Novartis axing 1,400 US sales jobs due to product changes

Primary care docs like GSK reps best, study finds

People news: Merck and Forest Labs

Obama's FDA more responsive but still s-l-o-w, says industry

Company news: SDI and Cegedim

Health sites' sly tactics stir privacy advocates to petition FTC

Federal appeals court overturns Vermont data ban

Teflaro

Company News: Bristol-Myers Squibb, Pfizer, Xanodyne Pharmaceuticals and Human Genome Sciences

Results may help Merck expand use of Vytorin

FDA approval pits Amgen's denosumab against Novartis' Zometa

Company News: AstraZeneca and Astra Tech

Pradaxa

Merck's anacetrapib has curiously strong effect on lipids

Roche details job cuts, passes Tamiflu to contract sales org

Pfizer hypes Advil line extension with TV ad, personal shopper offer

Company news: Reckit Benckiser and Euro RSCG

Xarelto proves itself against warfarin

People news: Regeneron Pharmaceuticals

Few patients look to pharma sites for health info, survey says

Lumizyme

DDMAC calls Ipsen white paper misleading, serves warning letter

Company News: American Medical Association

New mobile programs hope to bring the clinic to the patient

Former Glaxo lawyer accused of marketing cover-up

Company news: GSW Worldwide and Fishawack Communications

Allergan to shift headache sales reps to Botox

Torre, Gross and Townsend named to Medical Advertising Hall of Fame

Jevtana

Contract sales firm PDI buys digital shop Group DCA

New journal hopes to capitalize on growing specialty pharmacy niche

Company news: Vibrant

People news: Unigene Labs

In GOP House victory, some relief for pharmas

In "Wild West" of Facebook sites, snakeoil salesmen abound

New cancer journal tackles advances in research

People news: Astellas' Agensys and Bausch & Lomb

Company news: Avanir Pharmaceuticals

Generic Lovenox drags down Sanofi sales

Thinking outside the bag

Antidote: cancer treatments

Nurture advocacy relationships

Will journal ad recovery last long?

King gives Pfizer sales edge in the pain game

Eliminating the racial chasm in clinical research

Social media should connect patients with doctors

Sales Force Report: Pharma's Got a Brand New Bag

CME Report: Bold School

MM&M Awards 2010: Success is Golden

Headliner: Lighthouse Learning's Dr. Martin Samuels

As I see it

DDMAC enforcement letters skyrocket

FDA scraps adverse event definition

Vantage Point

TGaS scooped up in private acquisition

Tylenol v. Advil: who'll come out on top?

Vimovo professional site has live chat

Online behavior varies by condition type, stage: study

Digital Media briefs

McCann: Cahill to lead global practice

inVentiv's Y Brand becomes a division of Ignite Health

Agency Business briefs

C3: If we build it, will they come?

Conjoint committee to release report

Pharma gift ban in the crosshairs

Med Ed Report briefs

P&G, Somaxon deploy reps for Silenor

Sanofi-Aventis restructures, cuts 1,400 sales reps

Professional Marketing briefs

Elsevier launches case report journal

Little Blue Book rebrands, expands

Professional Media briefs

DDR on DTC: Prilosec

Sorvinos plug Lantus in web effort

Actos ads call for Avandia switch

Pfizer, Lilly reveal ED TV plans

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.