Sitemap - December, 2010 - Medical Marketing and Media

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December, 2010:

New Year's predictions for pharmas in 2011

Company news: Endo Pharmaceuticals and MannKind

DDMAC enforcement letters up 26% in 2010

Company news: Takeda and Teva

King Pharma resubmits abuse-resistant oxycodone to FDA

CME providers must correct violative info, council says

People news: Cephalon and PhRMA

Latuda

Red Cross targets youth with social media effort

ICC lands GSK cold sore retail brand

Patient Channel, AHA launch heart disease awareness effort

Court hears arguments in drug rep's free speech case

People news: Par Pharmaceutical

Company news: social media guidelines

GSK taps Omnicom's PHD as media agency of record

People news: Johnson & Johnson

GSK shortlists 20 in US Rx advertising review

Renewed focus on Alzheimer's could help new drugs to market

Info-starved patients want more from docs, survey says

People news: Pfizer, Bausch & Lomb, Sanofi-Aventis, Human Genome Sciences

Everyday Health buys MedPage Today in play for professional space

WPP's ghg, VML launch digital and mobile agency

People news: D. Medical Industries

Patient advocacy influential in drug development, says panel

Company news: Abbott Laboratories

DDMAC pokes Allergan on eye drop direct mail

Pfizer CEO Jeff Kindler steps down, biopharma head Ian Read steps up

Gilenya

Company news: AstraZeneca

Former sales rep to argue First Amendment protection in court

The vital signs of culture

Professional Media briefs

Pharmacy Times launches specialty

Cancer journal focuses on research

Professional Marketing briefs

Allergan shifts sales reps to Botox for its new indication

Sales force triggered Tysabri uptick

Med Ed Report briefs

WVU tightens conflict rules

COI rules might delay drugs: report

Crowd-sourcing a new med ed model

The patently obvious

Lovitz, J&J poke fun at psoriasis

Coumadin gives lesson for new blood thinners

Will specialty titles start growing?

Agency Business briefs

AbelsonTaylor elevates Drescher

DAS buys two international agencies

PDI acquires digital shop Group DCA

Panel firm offers speedy trend analysis

'Meaningful use' for EHRs coming next year

Vantage Point

Digital Media briefs

MedImmune flu effort has Facebook page, soccer great

Online groups are hotbed of promotion

FDA to target CEOs in off-label suits

Agency's top side not happy with slow change

As I see it

Moving from 'share of voice' to 'share of influence'

Mobile rising to become a digital channel leader

Bayer settles OTC multivitamin case

Novo Nordisk launches new campaign for Victoza

DDR on DTC: Celebrex

Antidote: Coumadin

Headliner: Boehringer Ingelheim's Wa'el Hashad

Pipeline 2011: Launch Prospects

Outlook 2011: The Uptake Curve

Outlook 2011: Eye of the Storm

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.