Sitemap - February, 2010 - Medical Marketing and Media

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February, 2010:

Company News: King Pharmaceuticals

People News: MannKind, Ignite Health

Prescriber data law in Maine headed for federal court

DDMAC to get upgrade in reorg

Aricept TV spots hype benefits, says DDMAC

Merck to consolidate media accounts

HBA names Pfizer Vaccines' Swindell Hon. Mentor of the Year

FDA reconsiders Avandia safety problems

People News: Sepracor and inVentiv

Company News: Boehringer Ingelheim

President's plan closes doughnut hole, bans "pay for delay"

Arzerra

Company News: Abbott and Solvay Pharmaceuticals

People News: Novartis and Merck

Pollen.com adds new features for allergy season

US Oncology picks up Cure magazine

WOMMA lays out disclosure guidelines for social media

Company News: WebMD

People News: Merck, Roska Healthcare Advertising and LyonHeart Communications

FDA says docs need training on Amgen ESA drugs, or no sale

Tauzin steps down as reform goes off the rails

Istodax

Company News: comScore and ARSgroup

People News: Harvard Medical School, Eli Lilly and Slack Inc.

Omnicom, WPP big winners in Bayer agency consolidation

Medtronic launches leonine pump education effort

People News: Cohn & Wolfe

Company News: AstraZeneca

NICE says pharma should help pay for leukemia drugs

Healthy Advice to mount flat screens in doc's offices

Online video big in health searches

DDMAC letter-writers off to a busy start of 2010

Company News: Pfizer and GSK

People News: GSK, Genzyme, Cohn & Wolfe

Boehringer COPD awareness effort targets NASCAR fans

Novo reps to spotlight weight loss for Victoza launch

Nexium ad campaign promises nighttime relief

Company News: Kantar Media, GlaxoSmithKline

People News: GCI Health, Makovsky and MS&L

UK journal ad spins weight gain side effect

Pharma marketing research gains tenuous hold in frosty Minnesota

Professional Media Briefs: Nature Publishing Group, Society for Investigative Dermatology, HMP Holdings, Reprints Desk and Elsevier

UCB exits US primary care

Professional Marketing: Novartis, Epocrates, Cegedim Dendrite and SK&A Information Services

Merck CEO Clark: Marketing, sales positions could be cut

5,000 Pfizer reps set to get tablet PCs

JAMA analysis stirs debate

Lebhar-Friedman sheds four titles

Vantage Point: Finding the optimal treatment

Patient Marketing Report: Friending Social Media

Medical Advertising Hall of Fame 2010: Legends in the Hall

MM&M Therapeutic Focus: Cardiovascular

Antidote: Vaccine manufacturers

10 predictions for the decade

Oncology journals: rough trade in 2009

B here, there, everywhere

As online grows, will ads take notice?

Marketing mindset differs among audiences

Providing value beyond the pill in pharma marketing

As I see it: transparent government

New staff puts PDUFA goals back on track, Jenkins says

WLF backs Allergan off-label suit

Docs prefer e-detailing slightly less in 2009

IMS: merger with TPG/CPPIB on track

DDR on DTC: Actonel

Pharma sought safe havens for '09 consumer ads

FDA takes microsite back to 'Basics'

Shaq might be Sanofi's newest pitchman

NuvaRing DTC leads web traffic

Consumer Marketing Briefs: healthcare reform, USC hospitals, Nielsen

McCann creates 'Office of the CEO'

Agency Business Briefs: Cephalon, Draftfcb, Cline Davis & Mann, inVentiv Health and ParagonRx

Rosetta purchases Wishbone to round out capabilities

Everyday Health launches virtual doc

dLife network reports significant hike in web traffic

Digital Media Briefs: AgaMatrix, WaveSense, Corbett Accel, Twitter and Sudler & Hennessey

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.