March, 2010:

Pfizer physician payments totaled $35m for second half of '09

Takeda launches IBS unbranded site

Company News: Medivation, Hacker Group and HealthHG

People News: Cordis Corporation and PharmaTelevision

Pfizer seeks ways to ease adverse events reporting digitally

New journal devoted to hot button issue: childhood obesity

Nexus Awards go to Cleveland Clinic's Dennehy, Quadrant's Boorjian

In protecting market research, federal exclusion may not always apply

Company News: Eli Lilly & Co.

People News: Roche NimbleGen and ISI

Europe edges US in social media for health info, says study

Adults with chronic disease less likely to go online, report finds

Company News: Pfizer

In the long run, reforms mean less risk, lower rewards for pharmas

DDMAC letter scolds Rozerem sales aid

Biosimilars mean competition, not marketing oblivion, for biologic brands

Reality stars hawk allergy drugs

People News: PhRMA and Bausch & Lomb

Aging Committee raps pharma on brand drug price hikes

In industry supported CME, researchers find little evidence of bias

DTC spend up 4% on launches, aging blockbusters, says Kantar

Juvederm Facebook campaign features Dayna Devon

Scripts going unfilled at 'unprecedented' rate

People News: Burson-Marsteller

DDMAC demands corrective messaging from three companies

Access to docs flat, but appointments on the rise, survey says

Covidien, Biovail to beef up sales forces

People News: Coyne PR

Company News: Sanofi-Aventis, Chattem, Allergan and Pacific Communications

Physician referral directory revamped for 2010

WebMD launches social networking venture

Company News: GlaxoSmithKline

People News: Sandoz, Catalina Marketing and Teva

PhRMA to DDMAC: Let my people tweet

GSK launches surprising cervical cancer ads

AMA to help docs cash in on EHR stimulus dollars

People News: Bristol-Myers Squibb and Bausch and Lomb

Smart phones and apps proliferate among docs, surveys say

DTC spending stabilized in 2009 amid strong growth for cable, Internet adspend

People News: Microsoft and Pfizer

Topin and Associates

Qi, part of CommonHealth

Xyzal campaign to give allergies a 'Clean Sweep'

MPR

IOMEDIA

ghg

Flashlight Interactive

Digitas Health

Digital Draftfcb Healthcare

Blue Diesel

Beacon Healthcare Communications

Interactive Future: Seeing the Impact

Search & Regulation: One Click Rule, RIP

Social Media Regulation: Social Graces

Healthcare Professionals and Mobile: Mobile on the Move

Overview: Online Video Killed the Radio Star

Publicis launches Razorfish Health as standalone

Digital Media briefs

Pfizer, Keas in deal for online care plan provision

WOMMA offers disclosure guidelines

Vantage Point: new era of marketing research

Corporate officials are 'responsible'

Obama's second budget for FDA sets another record

As I see it: podium policy

Social media, a measurable part of marketing plans

Dropped call: the digital story everyone's missing

Tackling the journal advertising challenge

Pricing ire leaves pharmas vulnerable

Consumer Marketing Briefs

Online health videos take off

Medtronic launches leonine pump effort

Boehringer effort targets sports fans

AstraZeneca answers Prevacid with Nexium spots

DDR on DTC: Lexiva

Professional Marketing briefs

UK journal ad spins weight gain side effect for Seroquel

Novartis held the line on spend in '09

Med Ed Report briefs

Pri-Med name changes status

Study: no evidence of bias in commercial CME

ACCME reports industry shrinkage

Professional Media briefs

Sermo exits financial services

Healthy Advice places LCDs in doctors' offices

Agency Business briefs

Medical advertising shops raise $100K for Haiti relief

Omnicom, WPP win in Bayer agency consolidation

Pharma MR gains hold in frosty Minnesota

Where patients are a virtue

The pharma PR dilemma

Antidote: Pompe Disease

Headliner: e-Patient Dave deBronkart

Medical Advertising Hall of Fame Induction 2010

Physician-Patient Dialogue: Unscripted Scrutiny

Marketing Research Report: Data Crunch

Specialty Pharmaceuticals: Shifting Specialties