April, 2010:

ACCME plan for limited transparency draws support

Company News: Dendreon

People News: Merck

MDiTV to feature medical news, live surgeries

Nicorette launch features Facebook contest with Dr. Drew

People News: Amgen

AstraZeneca settles Seroquel off-label suit for $520m, CIA

Bayer glucose meter aimed at gamers

Covidien launches two pain drugs with fresh sales forces

New database lets marketers make house calls to docs

Company News: Pfizer

People News: Bayer HealthCare

Specialty societies' code targets conflicts of interest

FDA proposes more openness about advisors' financial ties

Adherence to meds a pricey problem in the US

People News: Novartis

Company News: Johnson & Johnson, Lilly, Medicine Avenue Volume Two

GSK signed the most in-license drug deals in '08-'09

Global drug sales to grow 5%-8% through 2014 despite patent losses, says IMS

GSK awareness ad for Arzerra a stealth product promotion, says FDA

Novartis' Hantson to lead Baxter's international business

Concern over where ads appear online hindering spend, new whitepaper says

Pfizer, Impax switch co-promotion duties from Pristiq to Lyrica

People News: Roche and MS&L

Apple's tablet tempts mobile CME app makers

FDA steps up enforcement of generics firm

Novartis announces new changes to US pharma biz

People News: Inspire Pharmaceuticals and Sepracor

Drugs.com adds custom 3D animation

Sanofi layoffs cut total US sales forces to 5,700

Xiaflex

People News: AstraZeneca, PhRMA

Third-parties may be key to social media cred, says survey

Fanapt

FDA says competing biologic ads both misled

Product News: OxyContin

Company News: Sanofi-Aventis and Warner Chilcott

GSK rolls out new DTC ads for Lovaza

FDA proposes standard for print, broadcast drug ads

Abbott cuts sales reps amid "shifting resources"

People News: Affymax, Neogenix Oncology and ProBioGen AG

LyonHeart fills need for creative head

Partners' COI rules overreach

US Rx drug sales up 5.1% in 2009, says IMS Health

Docs, nurses use social media for work

Prescriber data law in Maine headed for court

Vantage Point: shrinking budgets

Alliance's sobering budget analysis

FDA's Hamburg: Speed-up processing of generics

As I see it: DDMAC elevated to OPDP

Don't be a bore: Create an experience for your customers

Performance improvement CME is long overdue

Will more pharmas consolidate?

Headliner: Pfizer vaccines chief Mark Swindell

Journal Ad Review: Down But Not Out

DTC Report: Flat is the New Up

Drug firms engage more private docs

Senator probes WebMD on depression test

Digital Media briefs

US Oncology buys Cure magazine

WebMD unveils community hub 'Health Exchange'

Physician referral directory revamped

Smart phones proliferate among docs

Agency Business briefs

Professional Marketing briefs

AMA to help doctors cash in on EHR stimulus dollars

Merck in $600M media shake up

Covidien, Biovail beef up sales forces

Razorfish launches health practice

The industry's cultural deficit

Professional Media briefs

Antidote: thimerosal and autism

MM&M Therapeutic Focus: Vaccines

Consumer Marketing briefs

Help-seeking ads unhelpful: Merck

Aricept TV spots hype benefits: DDMAC

Xyzal to give allergies a 'Clean Sweep'

Bringing heritage, education up to date

GSK launches surprising cervical cancer TV spots

Cliffs notes on expiring patents

DDR on DTC: Cervarix