Sitemap - May, 2010 - Medical Marketing and Media

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May, 2010:

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People News: AstraZeneca and Pfizer

Watson: FTC abused power in trying to 'engineer' entry of generic Provigil

Merck Serono calls for short film scripts in global MS effort

NIH still thinks universities make the best conflict watchdog

People News: MS&L

Company News: Publicis Healthcare Communications Group

For pharmas, online video, ad exchanges are the future (for everybody else, they're the present)

Sanofi-Aventis to reassign global media duties

People News: Razorfish Health and Goble & Associates

FDA details new transparency plans

Ethicon Endo-Surgery, CBS HealthWatch partner for colon disease awareness

People News: Sudler & Hennessey, Qforma and HealthStar PR

Company News: Pfizer and Washington University

Update Software AG launches CRM tool in the US

Allergan takes a page from the Tea Party with social campaign

People News: GlaxoSmithKline, J.D. Power and Associates and PharmMD

Eisai debuts online resource for cancer nurses

J&J hires Neil Patrick Harris to narrate Listerine "documentary"

People News: Healthcare Regional Marketing

Company News: Merck, Glenmark and inVentiv Health

How's my detailing? Dial 1-877-RX-DDMAC

Quantifying pharma's online promotional shift

Consumers want unbranded sites, despite FDA warnings

Natazia

No sure fixes for pharma's patent cliff

Company News: Novartis

Daiichi-Sankyo launches Sjögren's awareness efforts

People News: PhRMA and Virilion

Viagra, Nexium and Chantix are Mensa-worthy brands, says digital IQ study

DDMAC warns Novartis on educational websites

Insulin pen makers roll out new promos

People News: Avanir Pharmaceuticals and Canon Communications

What's behind Humira's bullish forecast?

Sales reps at J&J unit to get 'ride-alongs' as part of CIA

Agency Business briefs

CDM fleshes out global expansion with three new shops

LyonHeart fills need for creative head

MM&M Awards: Judgment Day

Headliner: Razorfish Health's Katy Thorbahn

What Doctors Want: Six Reasons for Adopting Reality-Based Research

Advertitis: The Search for a Cure

Pharma Report: When Generics Attack

GlaxoSmithKline rolls out fishy TV spots for Lovaza

DDR on DTC: Simponi

Marketers lack leadership

Antidote: anti-convulsant drugs

Professional Marketing briefs

Sanofi-Aventis layoffs cut total US sales forces to 5,700

DDMAC letter scolds Rozerem sales aid

Professional Media briefs

Nexus Awards for Dennehy, Quadrant

New journal looks at hot button issue

How will reform impact the healthcare ecosystem?

The meat matters most for any brand messaging

Health reform has new drug sales fee

Kessler helps convict Pfizer of racketeering

As I see it: transparency

Pharma unlocks new demographic

Med Ed Report briefs

Stanford extends ethics rules

Pfizer paid docs $35 million in last half of 2009

iPad tempts mobile CME app makers

Start anywhere, ask stupid questions and fail early

Vantage Point: healthcare reform

Don't ask Dr. Dean if DTC is right

Digital Media briefs

Adults with chronic disease less likely to go online: report

Pfizer eyes digital AERS technology

Consumer Marketing briefs

Reality TV stars hawk Zyrtec and Claritin

Takeda launches IBS unbranded site

Third parties key to cred: survey

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.