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June, 2010:

Intuniv patient kit draws DDMAC untitled letter

Bayer unbranded effort aims to counter bad birth control info

NASCAR driver Jeff Gordon to lead Sanofi whooping cough awareness campaign

GSK, MedTrust Online launch clinical trials iPhone app

Company News: Medpedia, Diversified Agency Services and Chameleon Communications

ACCME: Peer review, plus other provider controls, enable industry employees to present original research in CME

Prolia

Kowa's US CEO says new statin holds appeal for untreated patients

FDA OKs Merck's Dulera for asthma

Company News: Pfizer

People News: Spectrum Pharmaceuticals

CommonHealth and Ogilvy Healthworld merge to form global powerhouse

Yahoo! Health hopes new apps, content boost advertising

People News: Eisai

Number of CME providers on probation doubles from last year

Sepracor's 'boxing bed' ad hit with DDMAC untitled letter

Physician leaders push back on policy barring industry speakers from talks

Company News: StrikeForce Communications and Makovsky + Co.

J&J uses web video, teacher outreach in UK ADHD effort

People News: Quadrant HealthCom, Sudler & Hennessey, Access Communications

Star-studded warning on medication switching for epileptics

Company News: GSK and Human Genome Sciences

FTC actions in Watson case come under Senate scrutiny

Patients look to docs for web suggestions -- but most don't get them

People News: Par Pharmaceutical

Company News: Otsuka Pharma

Script in hand, Boomer women sleep on it, ask friends before filling

People News: APCO Worldwide

Pfizer, AZ let clinicians query medical affairs staff via mobile phone

Amgen deploys up to 1,000 reps on Prolia approval

Pfizer's "Swiss Army Knife of PR" stresses science, responsibility

VPRIV

Afinitor

Company: Qi, part of CommonHealth

Company: Pixels & Pills

Company: MPR Mobile

Company: MicroMass

Company: mdHub

Company: ghg

PBIRG: Kantar shows a way to stretch budgets

Last chance to be featured in MM&M's annual Agency A-to-Z!

Medtronic reveals payments to docs

Company: Cadient Group

Mobile marketing should be seen as an appetizer

The Future of Mobile: Dial in the Experts

Apps and Technology: There's an App for That

Consumer Mobile: mHealth's Moment

People News: MedImmune and Publicis

Physician Mobile: MDs are Mad About Mobile

Overview: Third Screen's the Charm

Multicultural Marketing: Cultural Conundrum

MM&M's Therapeutic Focus: Rheumatology

Direct Marketing Report: The Digitization of Direct

Pharma Industry Perceptions: What Are They Thinking?

Devices and Diagnostics: Out of the Box

Providers test data-collection system

Digital Media briefs

Unbranded site aims to elevate awareness of Sjögren's

Bayer glucose meter aimed at gamers

Agency Business briefs

Compliance training catching at agencies

Wunderman names global ops head

Are networks right for online buys?

Study: 50% hike in rep-hostile docs

Vantage Point: Physician Payment Sunshine Act

Regulation urged for informal promos

FDA to pursue penance for practice violations

As I see it

Marketers must embrace the connected patient

No easy way back from cliff for pharma

Left to our own devices

The time is now

Antidote: Provenge

Consumer Marketing briefs

Plugged-in patient more empowered

DDMAC warns Novartis on edu websites

GSK enlists Dr. Drew for online contest

Sanofi, Novo Nordisk roll out new promos for pens

DDR on DTC: "1 in 3" people campaign

Professional Media briefs

Online network to show live surgery

MPR hits the quarter-century mark

Professional Marketing briefs

Pfizer, Impax switch co-promotion duties to Lyrica

Covidien rolls out fresh sales force

Med Ed Report briefs

Specialty societies' code targets conflicts of interest

  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
 

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