Sitemap - August, 2010 - Medical Marketing and Media

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August, 2010:

Avandia warning signs seen online as early as '04

Company news: Baxter and Shire

Medscape.com tops with docs, says report

Pharma's share of US online adspend stuck at 4%, says study

iVillage, QualityHealth deal connects media with marketing

People news: APCO Worldwide and Pfizer

Company news: Novo Nordisk

Consumers anxious about drug costs, industry influence

Company news: Kimberly Clark and Schwartz Communications

Two-for-one: Quadrant pairs journal titles for advertisers

Ads about family health risk prompt lifestyle changes

People news: HC&B, Cambridge BioMarketing, Alpha & Omega

ASCO Post launches in print, and online

Sales calls up for Novartis, down overall

Company news: Eli Lilly

FTC did not abuse power in Watson brouhaha, judge opines

Roche issues social media rules

SequenceDoc portal to deliver custom journals for docs

Abbott launches website, widget for psoriasis awareness

Company news: Eli Lilly & Co.

PDI exiting TVG market-research unit; founder asks, could mega-agencies be next?

Good Health Media and Tynt target copy and paste keywords

Company news: Genentech

People moves: Project on Government Oversight, Digitas, MS&L

Dendreon draws CBER letter for Provenge professional marketing

Analyzing Online Conversations: What Social Media Can Teach Us about the Patient Journey

Yahoo! adds search apps for health

CME sea change is also a way to cut deaths from pain drugs

Novartis Facebook Share widget provokes DDMAC letter

Company news: ghg and Geoff Howe Marketing Communications

People news: Gardiner-Caldwell and Sidley Austin LLP

MedImmune names Genentech marketer to lead commercial ops

Co-promotion deal gone bad: Cypress hands Savella over to Forest

WebMD reports higher ad revenues, site traffic

Victoza

Thieme to distribute Manson titles in the US

Teach a man to fish, teach a client to Facebook

People news: Ignite Health

Company news: Pfizer and Merck

Med Ed Report briefs

ACCME increases enforcement

Pri-Med: Branded med ed draws docs

Industry support of CME declines 17%

Professional Marketing Briefs

Watson beefs up women's health biz, adds 19 sales reps

PhRMA sweats Witty's EU samples cap

Professional Media briefs

Eisai launches online resource

Sage upgrades online journal platform

Vantage Point

How can mobile improve access?

Headliner: Kowa Pharmaceuticals America's Ben Stakely

Therapeutic Focus: Metabolic

Social Media Gets Specialized

Managed Care: Clash over Coverage

Global Report: Advertising that Travels

Key trends shape the managed markets landscape

The growing influence of payers in oncology

Japanese pharmas buying American

Who moved the goalposts?

Antidote: Avandia

Boomers respond to DRTV

As I see it

Consumer Marketing briefs

Intuniv materials get FDA warning

NASCAR's Gordon to lead Sanofi campaign

Ethnographic research firm growing

Database crunches pharma's HCP payments

Bayer counters bad birth control info

Sepracor's 'boxing bed' ad hit with untitled letter

Agency Business briefs

inVentiv Health in $1.1 billion sale to private equity firm

WPP firms merge to form powerhouse

DDR on DTC: Epiduo

Agency crack downs on genetic tests

FDA streamlines process for Warning Letters

Digital Media briefs

GPS-guided app for clinical trials from GSK, MedTrust

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.