October, 2011:

Juvisync

Adcetris

Private View

Company news: Pfizer and PatientsLikeMe

Consumers may be savvier, less fearful about online privacy and advertising than you think

Kramer to retire as CEO of Digitas, Razorfish health shops

Boehringer's Pharma-ville could salve industry's bad reputation

Branded Benlysta DTC campaign ready to roll out

Despite decline, ghostwriting in papers still common: study

Company news: Eli Lilly, Merck, HealthiNation and Pfizer

Prolia, Xgeva fall short of analysts' Q3 sales forecasts

Despite HPV vax ad bonanza, low awareness and slacker docs dog uptake

Company news: Lilly and Amgen

McCann makes play for public education space with new shop

Abbott to split off branded pharma unit, pursue specialty drug focus

Fear factor in DTC gene tests: not so scary after all?

Par Pharma suit could set up off-label court showdown

Company news: Johnson & Johnson, Forest Labs and Berkery Noyes

Change tops industry "pain points," says Cegedim

Friends and family top influencers, says study

Dendreon expands DTC to boost Provenge

Promotion is heavy on diabetes sites

Company news: Roche

Study of diabetes social networks finds an advertising Wild West

The MM&M Awards 2011 Judges

Best Total Integration Program for Large Companies

Best Total Integration Program for Small Companies

Best Over-the-Counter Product Advertisement/Campaign

Best TV Advertisement/Campaign

Best Agency Self-Promotion

Best Corporate Marketing Campaign

Best Professional Sales Aid

Best Professional Print Campaign for Product Launches

Best Overall Professional Print Campaign

Best Individual Professional Print Advertisement

Best Overall Consumer Print Campaign

Best Individual Consumer Print Advertisement

Best Interactive Initiative for Healthcare Professionals

Best Interactive Initiative for Consumers

Best Use of Social Media

Best Online Patient Relationship/Support Program

Best Disease/Education Website

Best Branded Website

Best Use of Public Relations

Best Use of Direct Marketing to Healthcare Professionals

Best Use of Direct Marketing to Consumers

Best Healthcare Professional Media Brand

Best Healthcare Consumer Media Brand

Message from the editor

Friends and family top health influencers, says survey

MM&M Awards 2011

People news: Lilly, J&J and Merck

Dendreon to expand DTC in effort to spur demand

Complera

Saatchi appoints a turnaround artist to lead NY professional shop

Stanford research center could elevate CME

Company news: FDA, Ranbaxy, Daiichi Sankyo and ImpactRx

KnowledgePoint360 launches "My Virtual How" to aid health pub professionals

Advertising as dating game: It's the brand.com where things get serious

Zelboraf

New indication may give Xarelto a sales boost

Company News: Pfizer

Merck web widget points to future adherence fix

Name That Brand

Where docs get info: Other docs

What 1966 can still teach us

Why KOLs are up on Eliquis bloodthinner

LEO Pharma grows its sales division

Lipitor.com's lack of risk info spurs Bad Ad complaint

Professional Marketing briefs

Is ProPublica data missing context?

Big drop for community-based CME

Ad sales rise at Medical Economics

GSW launches trends periodical

Professional Media briefs

CMIO is named, a first for AT&T

ABC exec heads to Everyday Health

Google forfeits $500 million over its online pharma ads

Digital Media briefs

Salaries for marketing researchers going up

ImpactRx gobbles up TargetRx

We've been here all along

inVentiv broadens its European base

Agency Business briefs

Grassley hits 'weaker' HHS transparency rule

PhRMA: protect authorized generics

Antidote: drug shortages

Tailor-Made Marketing

Who's Really Putting Patients First?

Therapeutic Focus: Oncology

Back to the Books

Leading Latuda through the crowd

Med Ed Report briefs

Media Choice

Manilow helps 'Get Back in Rhythm' target AFib

DDR on DTC: Viagra

Vantage Point: Behavioral Economics

CMA contracts for five PR shops

Cadient Group's "backpack-a-thon"

As I See It: the Physician Payment Sunshine Act