Sitemap - February, 2011 - Medical Marketing and Media

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February, 2011:

Company news: PKD Foundation and Schwartz Communications

Abbott's pharma unit retools as US boss retires

Orphan patient communities grow online

Pfizer vaccine ruling strengthens makers' immunity to lawsuits

Forest Labs to acquire Clinical Data, add reps for Viibryd launch

People news: Bayer HealthCare and Pozen

Is ABMS proposal a threat to the CME system?

Company news: GlaxoSmithKline

Allergan's Lap-Band picks up expanded indication

Apps on fire, but pharmas losing the mobile health arms race, says report

Sanofi-Aventis builds out diabetes social media presence

Sales reps say medical knowledge, business acumen are keys to access

People news: Aqua Pharmaceuticals and AlloCure

Company news: Daiichi Sankyo and GCI Health

Market researchers wait for business to return to Minnesota

Docs say pharma is dropping the ball with Hispanics: survey

Company news: Orexigen Therapeutics

To dial down DTC, let companies collaborate on ads, says ex-Merck exec

People news: Biocodex USA and 3-V Biosciences

Sunovion reps deployed for Latuda

Sanofi taps NBA players to assist in teen vaccine awareness

DDMAC's Abrams gives update on policy making

Company news: Allergan and Sage

FDA outlines fast-track plan to speed development of innovative devices

Progenics shifts Relistor marketing duties from Pfizer to Salix

Egrifta

People news: Pfizer, Epocrates, GCI and Spectrum

Merck, GlaxoSmithKline earnings reflect product difficulties

Pharma deals with disruptions at Egypt offices

Pfizer sales up, as it braces for Lipitor down side

Halaven

People news: Pfizer and GlaxoSmithKline

Brand.com sites for sleep aids and ED drugs drive scripts

With job stress high and money tight, women refocus on health, says survey

Only a fraction of pharma ad budgets go to mobile, survey finds

Antidote: new cancer detection test

Apps and apparitions

As GOP takes aim at FDA, Sharfstein bows out

Will pharmas keep shifting duties?

Why a CME ice age would make us stronger

Don't wait for FDA guidelines on social media

Patient Education Report: Class Apps

MM&M Therapeutic Focus: Cardiovascular

Medical Advertising Hall of Fame: Guiding Lights

Driven to Tiers

MM&M Awards 2011: Put Your Best Work Forward

Headliner: Novo Nordisk's Heather Millage

Vantage Point

IMS Health to acquire competitor SDI Health

Generic bests Botox for migraine: MDs

As I see it

Keep fighting for free speech

Life sciences waiting on social media rules

Ex-Sebelius aide purges FDA office

Viviano to helm Lowe Healthcare shops

GSK taps Omnicom's PHD as media agency of record

Agency Business briefs

DDR on DTC: Seroquel XR

Sunovion uses familiar moth to refresh Lunesta ads

GSK launches new Alli spots

Americans of two minds on virtual visits

Red Cross targets youth with holiday social media effort

Digital Media briefs

Bans not working at medical schools

Providers must clarify incorrect info

Reporter exposes autism paper

Med Ed Report briefs

Court hears rep's free-speech case

Merck and GSK continue to expand sales forces in China

Professional Marketing briefs

Sermo docs prefer Epocrates app: poll

Group publisher returns to QHC

Media Choice: Primary Care Portal

Professional Media briefs

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.