Sitemap - April, 2011 - Medical Marketing and Media

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April, 2011:

Data firms, pharmas upbeat on Vermont data ban chances

Company news: InTouch Solutions, GE and MedHelp

FDA to probe website DTC risk/benefit presentation

Pfizer texting campaign plugs vaccinations

Pharma poised to up online ad spend: eMarketer

AstraZeneca adds live chat option to Nexium, Crestor sites

Company news: Pfizer and PhRMA

Bad Ad program results in second warning letter, one year out

Bayer "virtual walk" benefits hemophilia group

As brand revenue shrinks, so does brand promotion

People news: Seattle Genetics, Ligand Pharmaceuticals and CyDex Pharmaceuticals

Amgen issues bullish forecast for 'dmab' franchise

"Make Your Mark" campaign launches for Xeomin

HBA seeks best leadership initiatives for women

Marketing researchers spread thin, data show

Interest in branded speaker programs wanes

Company news: Pfizer, Genentech and Abbott Laboratories

Global healthcare pros prefer live reps, survey finds

Company news: Forest Labs, Novartis and Pfizer

ACC nixes current model of CME satellite symposia

UK's drug promotion umpire issues internet guidance

Company news

Speedier drug review tops pharma's PDUFA wish list

Endo in another below-the-belt acquisition

Pfizer vows to go 50-50 in accords with academic researchers

Company news: AstraZeneca; GSK and XenoPort

GSW launches health and wellness practice

Social media "power users" favor letting companies socialize, survey finds

Havas launches "#a11y" digital practice for disabilities market

Company news: Merck, Pfizer and Dendreon

Industry says 'no' to expansion of sunshine regs

Data firms get a little help from their friends in Supreme Court case

DDMAC social media guidelines include "dislike" button for bad ads

Antidote: potassium iodide

DTC is dead/long life DTC

Paying moms for app reviews: ethical or not?

Does new policy hurt transparency?

Pharma shouldn't look at mobile as an 'add-on'

How not to screw up running a healthcare shop

As I see it

Obama says FDA should be 'modernized' already

The traditional model is N/A

Bills would ban 'authorized generics'

Vantage Point

Supreme showdown in Rx data case this month

New field services director for Evolution

DTC Report: Code Red for DTC?

Therapeutic Focus: Metabolic

How to Win an MM&M Award

Journal Ad Review: Gains on Paper

Headliner: The writerly MD and muse of House, Dr. Lisa Sanders

CAHG establishes one 'seamless' shop

Concentric lands Enbrel professional account

Agency Business briefs

Supporters snub generic CME fund

AAFP gives Pugno wider med ed role

MD talks gift ban, CME measures

Med Ed Report briefs

DDR on DTC: Pradaxa

Ex-GSK marketer unveils migraine consumer site

Merck looks to Facebook in CSR effort

Bayer recruits Mannillo for spot

Crestor launches online series

Everyday Health offers more apps

HealthiNation expands wellness content with new shows

Digital Media briefs

Savient focusing on reimbursement

Forest Labs to acquire Clinical Data, add reps for launch

Professional Marketing briefs

Intellisphere launches OncLive.com

Doctors submit cases online

Professional Media briefs

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.