Sitemap - May, 2011 - Medical Marketing and Media

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May, 2011:

Company news: Lilly taps BioCritica; Manhattan Research releases BRIC digital study

Pros and cons to a DTC ban, says CBO

AccentHealth expands menu of waiting room programming

Company news: Amylin vs. Lilly; CVS Caremark

Indie shops rally to retain business as Merck consolidates advertising

Merck partners with Habitat for Humanity in asthma awareness effort

Novartis and Amazing Race host ride tandem for MS awareness

Company news: RealAge and HealthPrize; AstraZeneca and Daiichi Sankyo; Shire

People news: EMD Serono and GCI Health

Facebook: pharmas must enable comments by August 15

Vertex versus Goliaths in HCV drug duel

Tradjenta

Journal ad claims not backed up by references, says study

People news: Sanofi Pasteur's Damian Braga

Company news: IMS, SDI and inVentiv Health

Arthritis drugmakers hone pitch to consumers

Roche to co-promote Merck's Victrelis in US

Company news: Apotex and inVentiv Health

Seeking "savoir-faire," Publicis buys Rosetta for $575 million

Innovation impresario Shields to leave Pfizer

Pfizer CME effort lacks brand tie-in

Company news: HealthiNation, Everyday Health, WebMD

Social media gurus Gwee and Monseau move on to new jobs

Janssen debuts schizophrenia awareness doc

People news: Boston Scientific and Cegedim Relationship Management

Pradaxa DTC goes the white coat route

Analytics unit of Wolters Kluwer to get new CEO

For Tradjenta, a tough climb, and for Lilly, a vital one

Vertex ready to put 200 in field for hep. C drug launch

Company news: Savient, ArcMesa Educators and Physicians' Education Resource

Mobile mania: smartphone users dialing up health info; docs prefer Apple

Company news: Pfizer and Merck

Patients prefer health media sites to user-generated content for medical info, says survey

People news: Porter Novelli and Impax Labs

Teva buys Cephalon, beefs up branded business

Five secrets for great mobile health advertising

As I see it

Forest to pay $164M for various violations

FDA tightens fast-track approval regs

Antidote: generic drugs

The incredible thinking industry

Will healthcare reform gains outweigh pain?

How do CPG alliances aid pharmas?

Vantage Point

Marketing researchers spread thin, data show

New recruits expand Ipsos Health

Havas launches '#a11y' digital practice

inVentiv's GSW launches health and wellness practice

Agency Business briefs

Google adds Facebook-like +1 to ads

Social networkers want pharmas in the conversation: poll

Digital Media briefs

ACC nixes satellite-symposia model

Interest in branded programs wanes

Society rejects CMSS COI code

Med Ed Report briefs

Moms on the front line

Pharma-free residencies up: survey

Doctors value details, says PhRMA-sponsored survey

Professional Marketing briefs

DDR on DTC: RAPAFLO

BI recruits Seymour for stroke awareness effort

UK gets social media presence

Pharma Report: Cliff Notes

Medical Education: Transparency Trap

Online Privacy: Right Side of the Tracks

MM&M Awards 2011: Who Are They to Judge?

Headliner: Genentech's Ian Clark

Global docs prefer live reps to digital channels

Novartis reviews media: report

Professional Media briefs

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.