Sitemap - June, 2011 - Medical Marketing and Media

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June, 2011:

People news: BIO, Centron

Bayer beefs up Ob/Gyn sales calls

NeON gets new head, as IPG bumps Lane upstairs

CME exerts highest influence on docs' intent to Rx: survey

DDMAC issues untitled letter to Cephalon for Trisenox website

Company news: EvaluatePharma and Citeline

Takeda hits the race track with gout awareness effort

On fifth try, AMA ethics proposal becomes CME policy

Company news: ViroPharma and DIME

Digitas Health, Razorfish Health to share new leadership, global team, in efficiency-driven reorg

Supremes strike down Vermont data law

Joint presidents to run Wolters Kluwer analytics biz

FDA weighs brief summary format redesign

Allman to headline Merck's Tune In to Hep C awareness effort

Company news: Eli Lilly, Amylin and the AMA

Company News: J&J nixes production of heart stent, Sanofi pairs with Audion

Pharma digerati push for online guidelines

Lilly refreshes patient ed portal, launching YouTube channel

Mobile Guide 2011

Company news: PatientsLikeMe, BBK Worldwide and InfoMedics

UK PR pitch could portend US acquisitions for AstraZeneca

FDA: Bad Ad program tripled reports

Medical imaging firm's DTC pitch draws fire

Company News: Pfizer invests in Boston-area hospitals, Centron takes on OraPharma

Mad Men's Hendricks named the face of the LATISSE Wishes Challenge

Company news: Wolters Kluwer Health & Pharma Solutions, Decision Resources and QuantiaMD

AstraZeneca settles sales rep sex discrimination suit with feds for $250K

Roche-sponsored blog pushes HPV test in UK

People news: AMA, Worldwide Clinical Trials

ICC Lowe rebrands, expands global footprint

Digitas Health, Yahoo! find health styles of the "40-Everything Woman"

ViroPharma profiles orphan disease HAE in new film

DDR on DTC: Lovaza

Devices and Diagnostics: Screen Play

Direct Marketing Report: Outside Insights

Orphan Diseases: Rare View

Therapeutic Focus: Rheumatology

Got Web?

Headliner: Daiichi Sankyo Inc.'s John Gargiulo

Antidote: Vicodin

The age of innovation

The best way to bring medical devices to market

Healthcare reform makes marketing more critical

Where will pharma's web dollars go?

Multicultural matters

Seeking to revive pharma's R&D mission

As I see it

FDA refusing more new drug applications

Lawyer 'put loyalty to GSK over law'

Pradaxa DTC campaign goes the white coat route

FDA to probe website DTC risk/benefit

Merz unveils 'Make Your Mark' campaign

AZ adds live chat option to sites

Consumer Marketing briefs

Social media gurus flee to agency side

Biocell Center teams up with GCI Health for campaign

Agency Business briefs

Health seekers going mobile: survey

Pharma poised to up US online ad spend, says eMarketer

Digital Media briefs

Vantage Point

Industry confident of Supreme Court victory

Wolters Kluwer unit to get new CEO

Pfizer CME effort lacks brand tie-in

Docs unwilling to pay more for CME

ACCME asks: Should logos go?

Med Ed Report briefs

Vertex to put 200 in field for launch

Epocrates creates drug sampling app for sales forces

Professional Marketing briefs

DDMAC deems AzaSite ad misleading

Peer-reviewed journal launches

Professional Media briefs

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.