Sitemap - September, 2011 - Medical Marketing and Media

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September, 2011:

Social engagement, patient dialogue among reasons pharmas kept Facebook pages after open wall policy

Prostate Czech gets behind a good cause

Company news: KnowledgePoint360 Group and Publicis Healthware

HealthiNation pushes videos to Roku players

Among doctors, Google outpaces professional search engines

Agency News: Concentric Pharma Advertising, Intouch Solutions

Merck signs sports talker Golic for low blood sugar awareness effort

Company news: Singularity Design

Roche launches first-ever early-stage Alzheimer's awareness website

Company news: Amgen and Eli Lilly

Say so long to DDMAC as FDA's OPDP levels up

No CME-pocalypse, data show

Vertex gears up sales force for CF drug launch

People news: Boston Scientific and Elan

Steep drop seen in providers of community-based CME

Pediatricians take a jab at GOP candidate's vaccines fearmongering

Novo Nordisk adds e-books to patient support program

Company News: GlaxoSmithKline, Eli Lilly

Sanofi launches "Get Back in Rhythm" AFib campaign with Barry Manilow

Everyday Health names ABC News exec to lead video efforts

DDR on DTC: A verbal pun in DTC advertising

Professional Media briefs

Merck unveils The Merck Manual app

Med Ed Report briefs

Pfizer grants take non-clinical tack

Merck plans cuts of up to 13,000 jobs by the end of '15

Dendreon downsizes amid Provenge reimbursement woes

Piercing the veil, but missing the value of medicine's industry ties

People news: Lundbeck, Wolters Kluwer Pharma Solutions and Campbell Alliance

Glaxo signage touts firm's drug-testing role in '12 Games

Company news: J&J, Bayer and Dendreon

Lipitor.com gets Bad Ad slap for cross-promotion sans risk info

Crestor, after setback in Lipitor trial, may take sales hit

Media Choice

LWW titles enjoy strong IF gains

Professional Marketing briefs

Retractions grow 15-fold, data show

Lilly to disclose non-cash transfers

AT creates eVE app to aid sales reps

FDA says device process should remain

Get with the program

A promising new leukemia treatment

Company news: Bayer, Medrad and Precision Health Media

Top leaders need top talent

FDA, industry agree on PDUFA deal to speed NME reviews

Auxilium, BioSpecifics Technologies to invest in cellulite indication for Xiaflex

25th Annual Career & Salary Survey

Mentor and social (media) butterfly

The pros of broad-spectrum health marketing

For good people, opportunity is still knocking

Budget cuts could slash inspections

MM&M Awards 2011: Cream of the Crop

Does increase in NME approvals signal trend?

As I See It: Embracing social media—and regulatory ambiguity

Agency Business briefs

Omincom's DDB Worldwide buys PR firm Synergy

Rosetta drops Wishbone, names team

Wolters Kluwer puts Adis on block

AMA upbraids cynics of data-mining option

Vantage Point: Introducing the "CreaSearchers"

Consumer Marketing briefs

Desperate Housewife Dana flacks Caltrate

EMD Serono updates birds and bees

Potential of physician CRM

Europe considers relaxing DTP law

Kardashian in demand as a psoriasis spokesperson

Digital Media briefs

WebMD launches kid's obesity awareness websites

Sloppy security behind Pfizer hack?

Is focus on HCPs becoming a trend?

Follow the leader

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.