January, 2012:

FDA study casts doubt on danger of "distracting visuals"

Generics makers approach a cliff of their own

Bydureon approval a shot across bow for Victoza

Study outlines how to improve company reputation

People news: Siren, HBA and GreenLeaf Health

Industry news: deals down, mobile ads up

Abbott to lay off 700 as Xience co-promote winds down

FDA gives guidance on brand, generic names in ads

DSM-5 may classify mourning as depression

Pfizer's Lipitor share slips, casting doubt on power of a loyalty program to save the brand

Senate Judiciary takes on Medicaid Rx rates

Company news: IMS, BMS and AstraZeneca

J&J sales up, but earnings wiped out by settlements, product liability and recall costs

Tysabri gets boost from label change, new diagnostic

New president has 'big tent' vision for CME association

Video reflects struggle to keep bias out of CME

Company news: HGS, biotechs' regulatory distress and oncologists for more details

Takeda, digesting Nycomed, downsizes in Europe and the US

Genentech education campaign urges flu sufferers to mind their manners

InVentiv Health to buy SDI audits from IMS

Company news: Human Genome Sciences

Victoza effort featuring Southern cuisine queen Deen draws flak

Bon Jovi speaks up for Advil

Genentech offers online lessons in flu etiquette

FDA speaks on electronic media... sort of

A thermometer's mobile sales pitch

Controversy follows Deen's diabetes campaign

Novartis slashes 1,960 US sales and marketing jobs amid hypertension franchise implosion

Agency news: Ogilvy PR, GCI Health and Green Room Public Relations

Aiming for more real-world data, AZ cozies up to IMS Health

Study clouds effectiveness of stop-smoking drugs

SaaS has sizzle in digital health media M&A

Company news: Physicians Interactive, WorldOne, Bristol-Myers Squibb and Inhibitex

WebMD calls off sales plans, CEO steps down amid ugly forecast for 2012

Company news: Pfizer and Dendreon

Healthline lands Drugs.com ad sales deal

Merck takes stake in Physicians Interactive

A targeted mobile effort for a thermometer shadows the flu

People news: Teva

Firms link to cover digital doctor research front

WEB EXCLUSIVE: Pharmas must step up and lead on off-label, online communications

WEB EXCLUSIVE: FDA says "Pharma, guide thyself"

Med Ed Report briefs

Pharmas are lagging in online multicultural efforts

How we make the stars align

Since Vioxx, hard times for pharma R&D

Big cuts for AstraZeneca sales force

Ipsen to grow commercial team as it moves US hub to NJ

Professional Marketing briefs

Pfizer's new take on med-ed funding

Under new ownership, Pri-Med plans to expand its focus

Genentech hedged early on Avastin

83% of pharma's trials published

Media Choice

Professional Media briefs

Is consolidation the coming thing?

Remedy Health buys HealthCentral

It's Merck vs. Merck in Facebook "vanity URL" fracas

Digital Media briefs

Sanofi education push targets childhood vax fears

DDR on DTC: VIMOVO

Europeans warm to pharma info

Pfizer to NSCLC patients: Get tested

Sanofi a partner in prostate-cancer awareness program

Janssen IBD UGC features Idol star

Consumer Marketing briefs

Vantage Point: Healthcare's new promotional target

With KN buy, GfK aims for allied-health panel

UK open data stance: bold or brash?

GSW co-founder Gerbig dead at 66

Study sees more telemedicine, medical tourism in 2012

Agency Business briefs

As I See it: Conflict-of-interest rules

New approval paths are needed, says Woodcock

Extend brand exclusivity: researchers

To meet changing needs, go to the open source

All-Star Company of the Year: Boehringer Ingelheim

All-Star Agency of the Year: ICC Lowe

All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk

All-Star Small Marketing Team of the Year: Incivek, Vertex

All-Star Media Brand of the Year: Medical Economics

Cradle of a Crisis

Private View: Print ads

At work with

Brand X preaches to the choir

Healthcare's tectonic shift