October, 2012:

BMJ will require authors to disclose clinical trial data

Allergan may shed obesity business, GSK a chairman

Company news: Eli Lilly and Novartis

For Forest, one Bystolic test down, six to go

GSK scoops up HIV therapy rights

Company news: Pfizer, Johnson & Johnson, TGaS and Roche

Medtronic defends physician ties IDed in Senate report

Pfizer, J&J creative reviews 'meh' on the medical side

Generics continue to erode quarterly sales

For Bay State, "modest meals" are in the eye of the beholder

Company news: Novo Nordisk and Sanofi

SaaS firm signs up agencies, others to analytics/RM platform

Company news: BMS goes over the patent cliff

Amgen's Prolia, Enbrel get sales overhauls, DTC

Lilly sales dip 11% as diabetes drugs feel payer pressure

Company news: Eli Lilly

People news: Incyte and Alliqua

"I just want to say one word to you: biologics"

Life science firms wade into Big Data

5 common grammar mistakes people make at work

Stop quantifying qualitative research!

Extend your marketing reach with disease state efforts

What biotech can learn from the Pepsi logo

Company news: Pfizer, Novo Nordisk and Lundbeck

Pharma execs: MLR teams are friendlier on digital

How'd you choose THAT name?

Armstrong brand has life beyond cycling, experts say

FDA, EMA take yo-yo approach on diet pills

4 secrets of reaching physicians online

7 steps to killer brand names

Give your script the Hollywood treatment

JAMA taps NEJM's Easley as publisher

Company news: AstraZeneca, Genzyme, BioGen Idec, WebMD

Pfizer, J&J, Novartis and Sanofi tops in social media, say patients

Abbott lays off 550 as breakup nears

Company news: Healthrageous, J&J

Company news: WebMD, Wolters Kluwer

J&J, Roche reports lifted by strong drug sales

BMS, Abbott HCV pill data suggest competition for Gilead

Analysts embrace Lilly cancer candidate

Company news: Celgene

iPad details: What the best reps know

Biotech brand is not an oxymoron

What has technology done to the rep?

The top color mistakes brand managers make

4 rules of good taglines for brands

Knitting for biotech brand managers

How NOT to run an agency pitch

OPDP tells Genentech to pull Tarceva vis aids

Company news: Merck

Sansone takes director's chair at Medicus

Docs' presidential preferences follow practice type

Op/Ed: Meningitis crisis and the threat to pharma

Company news: Sudler & Hennessey, MSLGroup, Navigant

2012 MM&M Awards winners spotlighted

Researchers say Facebook can influence health

Best Healthcare Consumer Media Brand

Best Healthcare Professional Media Brand

Best Use of Direct Marketing to HCPs

Best Use of Direct Marketing to Consumers

Best Mobile App for HCPs

Best Use of Public Relations

Best Disease/Education Website

Best Online Patient Relationship/Adherence

Best Mobile App for Consumers

Best Interactive Initiative for HCPs

Best Use of Social Media

Best Professional Print Campaign

Best Professional Print Campaign, Launches

Best Professional Sales Aid

Best Corporate Marketing Campaign

Best Agency Self-Promotion

Best TV Advertising Campaign

Best Consumer Print Campaign

Best Over-the-Counter Product Campaign

Best Interactive Initiative for Consumers

Best Multichannel Campaign (Small Clients)

Best Multichannel Campaign (Large Clients)

Best Branded Website

Best Single Professional Print Advertisement

Company news: AstraZeneca, Targacept

Lilly's drug that would not die gets another short lease on life

Don't be duped by digital

Can your brand survive social media?

Why the next blockbuster may be no drug at all

Smart, safe, or sexy: what's your brand persona?

Evaluate creative using this tool

6 tips for writing effective emails

Style for your biotech brand

The learning process for better (working) relationships

ICC Lowe taps Brown to lead two offices

Text4baby firm launches mobile diabetes program

FDA says a Wellbutrin generic fails bioequivalence test

Company news: Merck, Novo Nordisk

Company news: BMS, Novartis

Novartis draws attention to sidelined cancer community

Boehringer Ingelheim prepares to launch oncology franchise

Company news: Sanofi, Haymarket

Sanofi launches Fluzone DTC with prickly-cute creative

Study finds false data top reason for journal retractions

Harte-Hanks launches health and wellness agency True

Company news: Roche, Horizon

6 steps to saving your good ideas

3 signs that your next campaign should be unbranded

7 key facts about building brand messages

How to push the promo without getting a letter

Writing tips you can use now

5 ways to triple your Twitter following

6 proven stress busters for brand managers

Draftfcb acquires New York pharma shop Hudson Global

Trust in digital varies among health professionals: study

FDA 'responsible' for patients in trials

People Moves: October 2012

The greatest intentions

Antidote: Sleeping aids

Analysis sounds alarm on pipeline output

Oncologists shut door on reps: study

Million Hearts enlists pharmacists to battle hypertension

Professional Marketing briefs: October 2012

Can 'performance' pricing pay off?

WedMD gets star-powered redesign

For oncologists, just a few clicks to 'organized wisdom'

Digital Media briefs: October 2012

A critical opportunity in the healthcare debate

Rise, fall of the 'Mad Men' age

Publicis forms Razorfish Healthware

Agency Business briefs: October 2012

Vantage Point: Addressing 'opportunity leakage'

Pharma MR budgets on the mend, survey says

Hicks named to WorldOne board

JAMA racks up big-league numbers

Professional Media briefs: October 2012

As I See It: Dealing With the Mandate

Feds add a new tool to fight fraud at drug firms

Ads for OTC switches skip risk info, study finds

DDR on DTC: Cialis

Merck site will 'tackle' diabetes

Docs in the dark about opioid REMS

Sunshine could chill CME attendance

J&J, states settle on Risperdal

Med Ed Report briefs: October 2012

Private View: Making good use of the 3 P's

At Work With: Rick Conrad

Name That Brand: October 2012

Upward Move: Gabrielle Pastore

2012 Career & Salary Survey: Checkmate

Career Issue 2012: The Talent Score

Career Issue 2012: Chutes & Ladders

Leadership Exchange: Pact With the Payer

Headliner: Full plate for Pfizer oncology chief