Sitemap - November, 2012 - Medical Marketing and Media

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November, 2012:

Learning from the e-lection

Anderson's 360: Signs of Life

The Pipeline Report 2013: Late-Stage Standouts

Headliner: A type 1 blogger creates community

Professional Marketing briefs: December 2012

FDA moves to streamline patient info

It's back on, whatever 'it' is

Outlook 2013: Pay It Forward

Antidote: energy drinks

Private View: MM&M Awards Finalists

Upward Move: Jeremy Bender

People Moves: December 2012

MAHF shares its wisdom with young execs

At Work With: Rob Perota

Name That Brand: December 2012

Access could hold down prices globally

Vivus moves to widen Qsymia market

Amgen overhauls its sales force and Prolia advertising

MD Twitter-base may help ID KOLs

ACRE issues collaboration guidance

AMA amends its CME ethics policy

Med Ed Report briefs: December 2012

For retractions, cause shapes effect

BMJ to bar papers when patient-level data kept private

Professional Media briefs: December 2012

Can publishers open the data door?

WebMD adds clicks but not adspend

Text4Baby targets moms-to-be with lullaby campaign

Digital Media briefs: December 2012

Sanofi picks Perkins to head Diabetes Co-Stars

DDR on DTC: Humira

Excedrin relaunches with app, Sparks

FDA reaffirms its oversight of press materials

Schiff gets 2nd takeover offer

Consumer Marketing briefs: December 2012

Vantage Point: Correct Terminology

Market researchers take hit in BMS layoffs

How to stay relevant in pharma

Pfizer, J&J shifts spare HCP shops

Havas brings together transatlantic duo of digital shops

Agency Business briefs: December 2012

As I See It: What the election means for FDA

FDA wants another look at data for failed drugs

With the election behind us, innovation to the fore

Healthcare Regional Marketing

ExL

PSKW

eHealthcare Solutions

Company news: Nature Publishing Group, Elsevier, Medicare

Merck takes on maternal health

Home HIV test maker preps TV ad fusillade, lures Pfizer marketer

Company news: Edelman, CMS, McKesson

MPR gets new look, adds e-prescriptions

AccentHealth buys Havas point-of-care unit, doubles footprint

Remedy offers docs (and advertisers) a platform for direct communication with patients

Company news: Novo Nordisk

Transcept, Purdue plan DTC effort to revive sleep-drug launch

European regulators to publish clinical trials data

Ads for oncology drugs didn't fuel bogus scripts, study finds

Company news: Capgemini, HealthPrize and Warc International

Excedrin relaunch features Sparks, "Thank yous" from migraine sufferers

Company news: Bristol-Myers Squibb, HHS, Teva

Print: Still not dead

With untitled letter, FDA signals press materials aren't exempt

Company news: FDA, Shire, Bayer

BI, Pfizer find new way to reach COPD patients

Time to change your thinking about time

Company news: Pfizer, AstraZeneca, Epocrates

Pri-Med in deal to buy EHR firm

Survey says: Doctors want lunch

Payers render traditional marketing outmoded, says study

Sanofi snags Elizabeth Perkins for Lantus campaign

Company news: AstraZeneca, ViiV

Company news: Bristol-Myers Squibb and Regeneron

Congressmen spar over meningitis blame

Company news: CVS, LiveStrong

AMA takes on generics and CME

Full steam ahead for Obamacare, but gridlock isn't going anywhere

FDA panel OKs Tresiba but raises red flag on heart safety

Company news: Vivus, Celgene, Pew

Havas merges transatlantic duo of digital shops

The truth about brands, colors and fonts

4 reasons your brand needs a scientific director

Before you hit send!

5 tips for offline review of promotional materials

Why you need a personal brand

7 questions to ask BEFORE you hire an agency

A 4-step strategy for online brand success

3 ways an agency pitch is like a blind date

Merck submits novel sleep drug to FDA

Company news: GSK, Salix

Boston Scientific buys Vessix in hypertension bet

Company news: Pfizer lupus collaboration; pharmacists want pharmas' help with patient support

Pfizer's RA pill Xeljanz gets nod, could erode biologic sales

Voting with their wallets, pharmas say no thanks to change

Company news: Teva, Merck and BMS

Amgen drug lowered cholesterol in hard-to-treat patients: studies

Takeda's buying spree continues with CNS splurge

People news: Teva

GSK's Connelly: We've changed our ways (and please don't imprison execs)

6 ways to stay out of trouble with social media

Chicken soup for the biotech brand manager's soul

5 steps to your best presentation ever

Company news: Janssen, Dendreon, Adobe

5 things a brand manager should NEVER say while presenting

WebMD shakeup garners clicks but not adspend

The $64 million budget question

Good at everything, great at nothing

Northeast pharmas pick up after the storm

People news: Boston Scientific, Watson

Bayer lands Airborne marketer Schiff in $1.2B buy

Lipitor's specter casts earnings shadow, diabetes boosts Novo

Vertex pursues parallel Hep C trials

Are we nearly there yet?

Patients, pharmas fail to connect online

Hologic challenges KV over Makena

Horizon beefs up its sales force as part of Duexis push

Professional Marketing briefs: November 2012

CME-provider numbers rise: ACCME

Device firms to up med ed staff: study

Med Ed Report briefs: November 2012

Cracking the fraudulent-data code

Clinical Advisor app offers information and education

Professional Media briefs: November 2012

Using Facebook to influence health

Mobile is key to communicating info, Google finds

Digital Media briefs: November 2012

Will atypical ads make TV viable?

Sanofi goes prickly-cute with Fluzone DTC effort

DDR on DTC: Stryker GetAroundKnee

Mylan"s Epi-Pen plan

Novartis retools breast cancer site

Text4baby firm's new diabetes app

Vantage Point: Marketing and Drug Development

SaaS firm's tool attracts agencies

Sansone takes the helm at Medicus

Agency Business briefs: November 2012

As I See It: Regulating compounders

Panel: FDA needs more accelerated approvals

Redefining healthcare-marketing relationships

The high cost of doubting those ROI numbers

Private View: Orphan Diseases

Upward Move: Matt Brown

At Work With: Ryan Mason

Name That Brand: November 2012

Take off the blinders

Antidote: Compounding Pharmacies

Sales Force Report: Shadowing the Reps

The Right Chemistry

MM&M Awards 2012: Golden Ticket

Headliner: Rx tech maven's new social network

2012 Career & Salary Survey

Psychology field mired in conflicts

Big Data's impact seen in small ways: survey

Harte-Hanks launches new health and wellness agency True

PhRMA's principles for patient input

People Moves: November 2012

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.