Sitemap - December, 2012 - Medical Marketing and Media

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December, 2012:

Trial designed with crowd input gets FDA signoff

Congress loses a healthcare mover, and pharma an unlikely ally on IPAB

Company news: Time, Takeda, Amylin, PwC

Pharma's iPad, emerging-markets strategies to get 2nd look in 2013, agency execs predict

Drug for ultrarare lipid disorder OK'd by FDA

Company news: the Orphan Drug Act's surprising savior; Pfizer settles Oregon suit

The year ahead: A Capitol bit of crystal ball-gazing

Op/ed: A way for biopharma to disclose more trial data

M3 Group extends reach in Iberian and Latin American markets with partnership

Amgen pleads guilty, takes CIA in $762 million False Claims Act case

Company news: Biogen Idec, HHS, Televox

Merck Tredaptive stalls in US

FDA regulatory policy chief to take on compounding question

FDA committee set to review chronic fatigue drug

Company news: Pfizer, Vertex and Poz

Ex-Sepracor chief to lead startup biotech

Company news: GlaxoSmithKline, Royal Philips

Report says drooping revenues for branded drugs is the new normal

Campaign offers smokers 52 inspirations to quit

Study: Pharma getting more drugs approved, but less money for them

Medical Advertising Hall of Fame inducts three

Company news: AstraZeneca, Novartis, Teva

The secret brand ingredient

Sanofi crowns patient advocacy contest winner

Company news: Endo, Lundbeck, Lilly

Lilly takes solanezumab for another spin

FDA Chantix assessment finds slight heart risk

Company news: Galderma, UCB, GSK

Gilead expands its oncology pipeline

Teva says it will cut costs and innovate more

WebMD cuts 250 jobs amid advertising malaise

Company news: Janssen, Pfizer, BMS and Boehringer Ingelheim

Company news: Amgen and DeCODE Genetics; Porter Novelli

Use social networks to fight childhood obesity, says AHA

Get the skinny on stock photography

Six tips for adding vigor to your writing

3 steps to a strong personal brand

FDA touts approval speed as year ends

Company news: Pfizer, CVS, Challenger Gray

Company news: AstraZeneca, Alcon, Novo Nordisk

Weight-loss category enters 2013 light on results

DePuy coaches joint pain sufferers not to delay surgery

Baxter to buy hemodialysis giant Gambro AB for $4 billion

Company news: HBA and Cardinal Health; Bristol-Myers Squibb; Spyglass; Cochrane

CBO: more scripts filled, less healthcare spending

Court says off-label decision against Jazz rep ran afoul of free speech protections

Company news: ComScore, Pfizer, J&J

Elsevier samples experiential marketing

Do you have style?

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.