Sitemap - July, 2012 - Medical Marketing and Media

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July, 2012:

Why strategy always comes before big ideas

Launch madness for biotech brand managers

Listen up! Effective social media for biotech brands

Healthcare acronyms can change the world

Tailor your brand's online presence to suit your needs

Pfizer's Q2 sales fall, tofacitinib review likely delayed

Dendreon struggling with defecting sales force and falling sales

Company news: GlaxoSmithKline, DIA and PDR Network

In health education, providers prefer paper: study

Company news: Merck, Gilead

Eylea could put Regeneron in the black

Copywriting for the web. Game on!

Take home brand gold with lessons from Olympic athletes

Video education effort aims at patients, doctors

Company news: Sanofi, AstraZeneca, Roche

Petition asks FDA to set opioid marketing ground rules

New ad model fosters pharma's leap to digital, publisher finds

Lilly Q2 sales fall 10%, expenses will be trimmed

Pharma slashed CME funding again last year: report

Surf your way to brand success

Agency secrets I wish I'd known as a brand manager

Company news: BMS, GSK and J&J

Biogen Idec sees revenue surge on MS drug sales

Company news: Genentech, Forest

Alzheimer's drug flunks in 1 of 2 populations, Pfizer says

People news: ACEHP and Preventice

Company news: Onyx, Novartis

Shire rebranding part of larger push into regenerative med

"Digital divide" between old and young docs narrowing, survey finds

Design star David Airey on getting creative

WorldOne snaps up Sermo

Company news: MedImmune, Waggener Edstrom

Novartis boasts strong new drug sales, streamlined marketing spend in Q2 earnings

Company news: Novo; J&J's McNeil; BMS

Abbott, on track for split, posts strong Q2 numbers

Weight loss category gains competitor in Qsymia

Company news: FDA's "Stasi" scheme; Thermo Fisher Scientific and One Lambda; Forest Labs

Social solutions best high tech in Sanofi contest

J&J Chief says company won't break up

6 tips to help product managers reduce stress

Launching a biotech brand from your BlackBerry

Laser focus required to position biotech brands

Company news: Par Pharmaceutical; Gilead

Betting on Benlysta, GSK nails down $3.6 billion HGS deal

Watch out for troublesome pairs

Social media for biotech brands

Company news: Licensepalooza -- Janssen/Evotec, AstraZeneca/Link Medicine, Eisai/Verastem

Merck boasts bone drug trials show "robust efficacy"

Biotech brands should try green eggs and ham

Past the patent cliff, pharmas are set for rebound in NMEs, says IMS

Company news: UBM Medica, Bristol-Myers Squibb

Lilly pipeline chokes again as patent expiries loom

FDA opioid plan directs funding for CME

Alzheimer's drugs from Lilly, Pfizer under the microscope in Vancouver

Pfizer, Valeant and Acorda hit with untitled letters

Company news: Chelsea Therapeutics, iHealth

Massachusetts overturns co-pay card ban

Company news: REMS for Purdue, Pfizer and Janssen painkillers

Agency A-to-Z 2012

Roar or snore? 4 secrets of a great presentation

Make a good first impression with typography

Rebranding for style AND substance

Boldly go where no brand imagery has gone before

Company news: MedMira; FDA device ID

Study: Obamacare is a net loss for pharmas

People news: Everyday Health, Symphony Health Solutions and Quadrant HealthCom

Company news: DIY HIV test, Edelman

Device maker tries hand at Facebook apps

Company news: Gilead and Janssen

BMS and AstraZeneca join the GLP-1 rumble

GSK in biggest-ever $3b marketing fraud settlement

100 Agencies: LehmanMillet

100 Agencies: Extrovertic Communications

100 Agencies: Targetbase

100 Agencies: How Do You Feel?

The biggest little black book

100 Agencies: AbelsonTaylor

100 Agencies: The Agency Inside Harte-Hanks

100 Agencies: AgencyRx

100 Agencies: ApotheCom

100 Agencies: Area 23

100 Agencies: Beacon Healthcare Communications

100 Agencies: Big Communications

100 Agencies: Blue Diesel

100 Agencies: Cadient Group

100 Agencies: CAHG

100 Agencies: Cambridge BioMarketing

100 Agencies: CDM New York

100 Agencies: CDM Princeton

100 Agencies: CDMiConnect

100 Agencies: The CementBloc

100 Agencies: Centron

100 Agencies: closerlook

100 Agencies: CMI/Compas

100 Agencies: Compass Healthcare Marketers

100 Agencies: Concentric Pharma Advertising

100 Agencies: Core-Create/Brandkarma

100 Agencies: DiD

100 Agencies: DDB Health Group

100 Agencies: DevicePharm

100 Agencies: Digitas Health

100 Agencies: Draftfcb Healthcare

100 Agencies: Dudnyk

100 Agencies: DWA Healthcare Communications Group

100 Agencies: Entrée Health

100 Agencies: Euro RSCG Life 4D

100 Agencies: Euro RSCG Life LM&P

100 Agencies: Euro RSCG Life MetaMax

100 Agencies: Eveo Communications Group

100 Agencies: evoke interaction

100 Agencies: FingerPaint Marketing

100 Agencies: Flashpoint Medica

100 Agencies: GA Communications Group

100 Agencies: ghg

100 Agencies: Giant Creative Strategy

100 Agencies: Greater Than One

100 Agencies: GSW Worldwide

100 Agencies: Guard Dog Brand Development

100 Agencies: H4B Catapult

100 Agencies: H4B Chelsea

100 Agencies: Harrison & Star

100 Agencies: HCB Health

100 Agencies: Healthcare Regional Marketing

100 Agencies: HealthEd Group

100 Agencies: Heartbeat Ideas

100 Agencies: HLG Health Communications

100 Agencies: The Hobart Group

100 Agencies: ICC Lowe

100 Agencies: Ignite Health

100 Agencies: imc2 health and wellness

100 Agencies: InTouch Solutions

100 Agencies: Jocoto Advertising

100 Agencies: JUICE Pharma Worldwide

100 Agencies: Kane & Finkel Healthcare Communications

100 Agencies: Klick Health

100 Agencies: LLNS

100 Agencies: McCann Echo Torre Lazur

100 Agencies: McCann HumanCare

100 Agencies: McCann RCW Healthcare

100 Agencies: McCann Regan Campbell Ward

100 Agencies: McCann TL Managed Markets

100 Agencies: McCann Torre Lazur

100 Agencies: Mc|K Healthcare

100 Agencies: MedThink Communications

100 Agencies: Metaphor

100 Agencies: MicroMass Communications

100 Agencies: Natrel Communications

100 Agencies: The Navicor Group

100 Agencies: NeON

100 Agencies: Ogilvy CommonHealth Worldwide

100 Agencies: Pacific Communications

100 Agencies: Palio

100 Agencies: Publicis Healthware International

100 Agencies: Publicis Life Brands Medicus

100 Agencies: Purohit Navigation

100 Agencies: Razorfish Health

100 Agencies: Renavatio Healthcare Communications

100 Agencies: RevHealth

100 Agencies: Rosetta

100 Agencies: Roska Healthcare Advertising

100 Agencies: Saatchi & Saatchi Health Communications New York

100 Agencies: Saatchi & Saatchi Science

100 Agencies: Saatchi & Saatchi Wellness

100 Agencies: Sentrix Health Communications

100 Agencies: Siren Interactive

100 Agencies: StoneArch Creative

100 Agencies: STRIKEFORCE Communications

100 Agencies: Sudler & Hennessey

100 Agencies: Topin & Associates

100 Agencies: Vogel Farina

100 Agencies: Vox Medica

100 Agencies: W2O Group

100 Agencies: Williams Labadie

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.