August, 2012:

The Prostate Specific Antigen test

Sales rep loss hurts Dendreon sales

Shire rebrand sharpens focus on regenerative medicine

Professional Marketing brief: September 2012

Pharma slashed CME funding again

Opioid petition could impact CME

Video education for patients, MDs

Med Ed Report briefs: September 2012

Wolters Kluwer make iPad ad push

Professional Media briefs: September 2012

All the news that's fit to reprint?

WebMD dips, Everyday Health grows

HealthiNation supplies video content to Remedy Health

Stryker rebrands knee, sees spike in web traffic

DDR on DTC: Zostavax

Genzyme backs support effort for MS patients

Providers prefer paper: study

Consumer Marketing briefs: September 2012

Vantage Point: Strategies for sales reps

Dydnyk raises its West Coast profile

Agency Business briefs: September 2012

FDA: Drugmakers share the blame for shortages

Court nixes payoffs to generic firms

Private View: TV's Big Spenders

Upward Move: Bob Harrell

At Work With: Greg Marta

Patient Marketing Report: From A1C to Z

Journal Ad Review: Pulp Friction

Therapeutic Focus: Oncology

Headliner: Helming a rising research power

Pharma's new best friend

JAMA publications are gearing up for a 2013 rebrand

Digital Media briefs: September 2012

Pfizer places its bet on OTC Nexium

TTC edges IMS further into pharma R&D space

Mobile research app offers insight

Roska lands the consumer launch of OAB pill Myrbetriq

As I See It: FDA whistleblower

Will healthcare reform be able to save oncology?

Putting content into context

Company news: InTouch Solutions, MedCityNews and Lippincott

FDA nods for Teva, J&J signal pipeline progress

GPs harried by reps, oncologists not as much

The power of positive action

How marketing tactics affect patient adherence

Eli Lilly to write off schizophrenia drug

Company news: Roche, Wolters Kluwer, Janssen, WorldOne

Razorfish Health, Publicis Healthware in merger

JAMA shows a knack for multi-channel outreach

5 ways to be a better brand leader

Position your brand or someone else will

What Justin Bieber can teach you about Twitter

Surefire ways to make docs care about your brand

6 survival tips for brand managers in MLR meetings

"Quad" pill approval extends Gilead's string of one-tab offerings

FDA halts testing of another hepatitis C drug

Company news: Genzyme, Genentech and more

New AZ chief faces one of pharma's steepest patent cliffs

What's more important to pharma execs? A large paycheck or a great place to work?

Name That Brand: September 2012

People Moves: September 2012

Company news: FDA, AstraZeneca and eMarketer

Merck filings could expand heart division

Lilly's Effient fails to edge out generic Plavix

Death ends BMS hep C drug

Lilly Alzheimer drug fails to hit trial goals

How to grow a brand without messing up the kids

News platforms as important as content, study claims

Study cites surgery's role in preventing type-2 diabetes

Company news: WebMD, Pfizer, GlaxoSmithKline

What I learned as a brand manager about winning support

Company news: Elsevier, Abbott, Genzyme

Merck's new site tries to help "tackle" diabetes

Rare diseases worth the investment, study says

Company news: Drugs.com, HIV Testing, Varicella

Pfizer's tofacitinib review backburnered for three months

6 writing tips for biotech managers

For oncologists, access to "organized wisdom" in a few clicks

BMS R&D setback casts shadow on other Hep. C contenders

Watson finds itself shut out of generic Actos launch

Company news: Vivus and Genentech

How to stay fit during launch

The brand barbershop: how good is your hair?

4 things to avoid when hiring a translation service

Build your brand with help from Jay-Z

Trial data: 5 ways to cut through the clutter

Company news: Pfizer, IMS Health and Elsevier

CDC makes it official: Boomers should test for Hep. C

Congressmen make pricing plea to Gilead

Company news: GlaxoSmithKline and Bristol-Myers Squibb

iPads sway docs, but study shows DM still rules

Spectrum expands Fusilev sales presence

Boehringer: Pradaxa, Tradjenta launches face 'economic headwind'

Pfizer bets on Rx-to-OTC Nexium switch

Big Pharma pilots single-page drug info sheet

Company news: Lippincott Williams & Wilkins and WorldOne

Sanofi's talking allergy device an answer to Dey's EpiPen

Elan wants to jettison discovery unit

Company news: KV Pharmaceuticals, Elsevier, Pfizer

Lucentis named first diabetic macular edema drug

Komen announces executive shakeup

Company news: Novo Nordisk, Merck, Remedy Health and HealthiNation

Ingestible sensor promises adherence insight

5 ways to avoid being sucked in by a "big idea"

How to put social media to work for your company

The biggest pitch mistake brand managers make

Preparing for the arrival of your brand

5 foolproof ways to master tone

FDA hits Forest with a list of marketing violations on COPD drug

Astellas taps Roska for consumer OAB product launch

Company news: Medivation/Astellas and Teva

Dudnyk buys device-marketing expert Stratagem

Stryker re-brands knee, sees web traffic spike

Failures halt Phase III trials of Alzheimer's drug

Company news: Burson-Marsteller, Corcept and Orexigen

Company news: J&J, Novartis, Astellas

KV files for bankruptcy, lists FDA among woes

Singulair latest victim of generics onslaught

Taglines don't matter in biotech branding

Genzyme-backed program to chronicle lives of patients with MS

Company news: Teva, Everyday Health

BMS slams brakes on hepatitis C trial

Ad-sales slump leads to weak quarter for WebMD

Q2 roll call for mid-sized pharma, as companies face generics trough

Company news: GlaxoSmithKline, Human Genome Sciences, FDA

Results of EHR study are mixed

Device maker tries its hand in the Facebook app arena

Digital Media briefs: August 2012

Upward Move: Ed Cowen

There's life beyond the cliff

Social solutions top tech in Sanofi contest

Massachusetts overturns co-pay ban

GSK to pay $3 billion in fraudulent promotion settlement

Professional Marketing briefs: August 2012

CME's role in FDA opioid safety plan

GSK settlement reveals junkets

The Oraquick home HIV test

Writing a road map to accountability

American Heart Association publications all go mobile

Professional Media briefs: August 2012

What's the right way to go digital?

'Edu-game' gauges diagnostic skills

Merck draws fire for Children's Claritin campaign

DDR on DTC: Relpax

BI wants cancer care to be social

Vantage Point: The Affordable Care Act

WorldOne snaps up social network Sermo

Paul is new CEO at EvaluatePharma

McCann global network rebrands

Havas brings in UK digital health shop Creative Lynx

Agency Business briefs: August 2012

As I See It: FDA's commitment to innovation

House panel blames FDA for drug shortages

FDA moves faster than EMA: study

High-deductible plans: the tsumani is on its way

When orals attack: how to ensure product access

Global Report 2012: The Diabetes Olympics

Global Report 2012: Out-of-pocket Pains

MM&M Therapeutic Focus: Infectious Diseases

The Countdown to the MM&M Awards

Headliner: WedMD chief adds pharma insights

At Work With: Augé Reichenberg

People Moves: August 2012

Name That Brand: August 2012

Pharma must reboot iPads