March, 2013:

J&J's Invokana clears FDA

Why SGLT-2s may put some spring into pharma spending

Pent-up demand stands to drive Tecfidera, docs say

Business briefs: Lundbeck and Otsuka; Omnicom; Vivus

Note to sales: don't panic when reading these numbers

Marketing like Mad Men

Between the lines, Read offers investors a split preview

Perlmutter's past bodes well for Merck's future

Business briefs: United Concordia, FDA

YouTube's Channels reboot gives pharmas pause

Business Briefs: Roche, Sanofi, J&J

Elsevier tool puts editorial imprint on news stream

Court could punt "Pay for Delay" back to Congress

Business briefs: Shire, AthenaHealth, GSK, Novartis

Senate vote puts ACA's device tax in doubt

Coming face-to-face with advanced cancer

Epocrates narrows market research to target pharmas

WebMD digs deeper into the everyday

Business briefs Merck/Cerecor, Alcon, Eli Lilly

More pink slips at AstraZeneca

Think local, deploy globally

Millennium launches new blood cancer resource

Business briefs: Biogen Idec; Novo Nordisk and Merrion; Pfizer; FDA; inVentiv Health

Hyperbolic OTC obesity drug ads backfire

In Barcelona, navel-gazing pharmas find patient engagement lacking

Business Briefs: Novo, FDA, Biologics

AstraZeneca consolidates R&D, moves US commercial roles

Business briefs: HRT, HPV, Novo Nordisk

Persuade versus convince

Galderma makes acne rewarding

Test Podcast Article

ProPublica's Charles Ornstein on life beyond Sunshine

MS patients hungry for info on orals, says survey

Business briefs: FDA wants to relax Alzheimer's approvals rules, generics office head quits

Business briefs: Teva; CDC

Wall Street has high hopes for Perlmutter's return to Merck

Vivus launches Qsymia weight-loss app

Business briefs: Merck, Shire

IMS Health gobbles up SaaS firm Appature

McCann launches Hispanic health marketing unit

Business briefs: LifeScan, Havas Health

OPDP takes an integrated approach to ad reviews

AMARC Angst: Has FDA put pharma Facebook "Likes" in the crosshairs?

Business briefs: Lundbeck, FDA, Tower Watson and National Business Group Study, Merck

Gift study shows med students still being comped

Docs to pharma marketers: you're not getting it

Sequester cuts could snarl approvals for years

Business briefs: Pfizer, physicians and ACOs

The Tango Lesson

Business briefs: Gilead, Xarelto

Janu-"Meh": pancreatitis study fails to cause uproar

Point-of-care shops form trade group

Business briefs: Pharma's ad spend, Baby sheds HIV status

CDC talks stroke, heart-attack prevention in Spanish

Razzed for lax DTC self-policing, PhRMA accentuates the positive

Specialty Pharma

Professional Media

Data dive or treasure trove?

Sunshine rule warms some, burns others

Santarus bolsters its sales-rep force

Emotions, as well as function, determine MD trust: study

Peer education in Sunshine's glare

ACCME clarifies symposia-fee rule

Poll: Docs in dark about Sunshine

Med Ed Report briefs: March 2013

Inaccuracies hurt clinical data: study

Humira and Pradaxa ads get kudos from docs in poll

Professional Media briefs: March 2013

Balancing promotion and education

Remedy, UC Berkeley partner on site

AccentHealth boosts digital reach with Everwell buy

Digital Media briefs: March 2013

DDR on DTC: Tamiflu

Laiks is Arnold's new Sanofi lead

Vantage Point: Using real-world data

CMS carve-out clears clouds over research

GSK Consumer joins retail think tank

Argon link ups Draftfcb global reach

Putting it together: inVentiv merges four shops into two

Agency Business briefs: March 2013

As See It: Life under the "Sunshine Act"

FDA mulls fast approval for unmet-needs drugs

Innovator risks over generic warnings

Engaging men can help to increase brand loyalty

Give government an unexpected role: customer

MM&M Awards 2013: How to Win

Data & Analytics: Deep is the New Big

Journal Ad Report 2012: In a Bind

Biosimilars: On Pins and Needles

Therapeutic Focus 2013: Metabolic

MAHF 2013: Honors Class

Headliner: Portal chief remodels web content

Private View: Pharmacies

At Work With: Matt Hallett

Upward Move: Frank Lavelle

Marketers in white coats

On Flu Vaccine and the Elderly

Intermezzo issues sleep category wake-up call

People Moves: March 2013