SK&A launches doc verification tool

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Each year, up to 18 % of doctors move, retire, pass away or make other professional changes. If you're relying on a database of physicians and other healthcare practitioners, SK&A's DMR Source Verified offers “sophisticated match identification technology and research-based manual resolution” to help keep databases clean and up-to-date. The “manual resolution” aspect of the service stems from SK&A's research center, where an average of 6,000 telephone calls are made per day.  The company's over two million records are verified twice each year.

“The benefit of exceptional foundation databases combined with research-based resolution services via our research center enables SK&A to deliver the best overall healthcare data identification, cleanse and append results,” said Dave Escalante, president and CEO of SK&A, in a statement. “With DMR Source Verified, SK&A clients will increase the value of their sales and marketing data assets.” 

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