SK&A launches services for firms

Share this article:
Marketing research firm SK&A launched a healthcare agency service team to provide tailored solutions to healthcare and pharma ad agencies.

Andrew Stanton, an account manager at SK&A, and recently hired account executive Monica Browka will lead the division.

“Healthcare agencies must present the highest quality data solutions to their customers, and it is not surprising this is one of the fastest growing segments of our business,” said Dave Escalante, president and CEO of SK&A, in a statement. The new division will offer email deployment, fax broadcasts, direct mail lists and is able to match myriad data with an agency client's list, according to the statement.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?