SK&A launches services for firms

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Marketing research firm SK&A launched a healthcare agency service team to provide tailored solutions to healthcare and pharma ad agencies.

Andrew Stanton, an account manager at SK&A, and recently hired account executive Monica Browka will lead the division.

“Healthcare agencies must present the highest quality data solutions to their customers, and it is not surprising this is one of the fastest growing segments of our business,” said Dave Escalante, president and CEO of SK&A, in a statement. The new division will offer email deployment, fax broadcasts, direct mail lists and is able to match myriad data with an agency client's list, according to the statement.

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