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Study shows docs are online, but not for clinical purposes, and BRIC is now a bigger profit generator
A quarter of US smartphone users are looking up medical info on their devices, and three-quarters of US physicians own an Apple device, according to a pair of surveys.
About 80% of all US physicians will be using smart phones by 2012, and not just for drug reference or clinical information. An explosion of new healthcare professional-facing apps - over 1,500 in Apple's app store alone - will expand mobile device usage to include patient care and administrative functions, according to Manhattan Research survey.
J&J used its BTW blog to introduce an iPhone app for docs, titled BlackBag. The app was developed internally, and features customizable -- by therapeutic area -- news feeds, journal summaries, conference coverage, videos and podcasts.