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Company news: Galderma, UCB, GSK

December 12, 2012

Galderma expands its surface area, UCB celebrates RA victories online and GSK pilots a vaccine communications program in Mozambique.
 

Company news: Mobile docs, BRIC profits

June 26, 2012

Study shows docs are online, but not for clinical purposes, and BRIC is now a bigger profit generator
 

Mobile mania: smartphone users dialing up health info; docs prefer Apple

May 04, 2011

A quarter of US smartphone users are looking up medical info on their devices, and three-quarters of US physicians own an Apple device, according to a pair of surveys.
 

Smart phones and apps proliferate among docs, surveys say

March 04, 2010

About 80% of all US physicians will be using smart phones by 2012, and not just for drug reference or clinical information. An explosion of new healthcare professional-facing apps - over 1,500 in Apple's app store alone - will expand mobile device usage to include patient care and administrative functions, according to Manhattan Research survey.
 

J&J offers 'BlackBag' iPhone app for docs

August 06, 2009

J&J used its BTW blog to introduce an iPhone app for docs, titled BlackBag. The app was developed internally, and features customizable -- by therapeutic area -- news feeds, journal summaries, conference coverage, videos and podcasts.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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