Smoking cessation ads prompt smokers to quit

Share this article:
Magazine ads for smoking cessation prompt smokers to quit even if they don't buy the products, according to a Cornell study published in the Journal of Political Economy. The study's authors said the ads have a “spillover effect.” The researchers gauged that if manufacturers upped ads by 10%, smokers would see 2.1 more ads per year, resulting in about 80,000 quitting.

Share this article:

Email Newsletters

More in News

Sanofi expands Gaucher disease portfolio

Sanofi expands Gaucher disease portfolio

The oral medication Cerdelga joins Cerezyme in its Fabry disease arsenal. Sanofi expects the drug will be priced "on par" with Cerezyme, which goes for around $300,000 a year in ...

Amicus seeks to upset Fabry market

Amicus seeks to upset Fabry market

Phase-III tests indicate patients may be able to switch from injectable enzyme-replacement therapies, like Fabrazyme, to the firm's oral drug.

Five things for pharma marketers to know: Wednesday, August 20

Five things for pharma marketers to know: Wednesday, ...

Novartis explores the virtual care space, a court has dismissed a lawsuit against IPAB, Doctors Without Borders calls the Ebola outbreak "a complete disaster" and Pfizer becomes the first pharma ...