Smoking cessation ads prompt smokers to quit

Share this article:
Magazine ads for smoking cessation prompt smokers to quit even if they don't buy the products, according to a Cornell study published in the Journal of Political Economy. The study's authors said the ads have a “spillover effect.” The researchers gauged that if manufacturers upped ads by 10%, smokers would see 2.1 more ads per year, resulting in about 80,000 quitting.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.