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Five things for pharma marketers to know: Monday, December 19, 2016

Five things for pharma marketers to know: Monday, December 19, 2016

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The FDA drops Chantix's black-box warning; hospitals try to reduce drug spending; AstraZeneca's head of oncology to depart

Novartis sets out to debunk misconception that only smokers get lung cancer

Novartis sets out to debunk misconception that only smokers get lung cancer

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Approximately 10% to 15% of lung cancer patients have never smoked and have developed the disease due to genetic alterations.

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

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The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called "Squadless."

Five things for pharma marketers to know: Monday, May 23, 2016

Five things for pharma marketers to know: Monday, May 23, 2016

E.U. lifts warning on Pfizer's Chantix; Obama's Medicare Part B proposal panned by lawmakers; France to propose stricter rules for clinical trials