Programmatic ad buying hasn't exactly taken over the industry, but its approach has precipitated a paradigm shift, media experts say.
Orphan drug growth will easily outpace non-orphans through 2020.
Although sales have not skyrocketed, Arena and PBM Express Scripts have seen demand for prescription weight-loss medications rise, and researchers at The Obesity Society find the majority of weight-loss intervention candidates are eligible for prescription weight-loss medications.
Gen Y wants companies to stand for "Important missions and values"
Is there anything that pharma can do to make doctors' lives easier?
It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing
The company is seeking a diabetic retinopathy indication.
Par Pharmaceutical is going private, selling to TPG for $1.9 billion in cash.