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 Social Marketing

Social media guru Gwee joins Chandler Chicco

April 02, 2013

Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies.
 

YouTube's Channels reboot gives pharmas pause

March 26, 2013

Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies.
 

Campaign offers smokers 52 inspirations to quit

December 18, 2012

The Mondays Campaign is expanding its smoking cessation efforts to include social media outreach. Program director Cherry Dumaual tells MM&M social media helps quitters know someone has their back.
 

Groundbreaking Facebook app aims to track rare disease's impact on families

May 29, 2012

A new app from ViroPharma seeks to leverage a social forum to both raise awareness of a rare disease and provide access to important disease and treatment information.
 

"Best-of" algorithm brings curation to Diabetes Nest

April 04, 2012

A new algorithm gives Diabetes Nest a higher level of Tweet curation. The architect notes this doesn't mean the feed will be about glucose levels and adherence.
 

The pharma revolution will be digital, with new targets: study

March 22, 2012

There have been multiple promises by pharma to change its sales and marketing approach. Booz & Co. partner Danielle Rollmann says the time for promises is over, and action needs to happen, particularly in the digital space. Now.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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