Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands.
GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
Sheryl Sandberg: ‘Facebook must bring people together to do good’
The Kim Kardashian debacle aside, what makes the platform so potentially valuable to pharma and healthcare marketers is its visual story-telling capability.
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