Social media perceived as clinical trial risk

Share this article:

Social media chatter by clinical trial patients has pharmaceutical manufacturers on edge. The Wall Street Journal reports that patients are sharing a plethora of information about their clinical trial experiences, from how to get picked, to seeking out third-party tests that can help patients figure out if they are in the placebo group or part of the crowd receiving the experimental medication.

The Journal notes that the FDA does not have a gag rule for clinical trial participants, but Pfizer's head of clinical innovation, Craig Lipset, wrote in an op-ed piece that over-sharing could be a problem because patients “could effectively chill a new drug before it ever gets to patients by misinterpreting early signals.” Neuralstem CEO I. Richard Garr tells the Journal it can also influence how other patients are feeling, which can influence results.

Companies are looking for balance, and the Journal notes that Vertex asked patients to limit clinical trial discussions to family members, friends and doctors, and that Shire created a video that shows how one patient's public discussion about side effects could persuade another patient to drop out of a study.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Business Briefs

Novartis said to be stepping out of HCV

Novartis is said to have relinquished rights to an investigational hep. C treatment, signaling its exit from the therapeutic space, according to a former partner's announcement.

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.