Social media up as a search tool

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 Forty-five percent of US adult consumers used social media for health-related purposes in 2012, according to data from both research firms as cited by eMarketer. Professional services firm KPMG also found, in a survey of pharma and biotech companies, that 43% of respondents planned to increase their use of social media with patients, while 7% said use would stay the same. When asked if they plan to increase or decrease their use of social networks, 46% of those polled fell into the category of “not sure/decline to answer.”
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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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