Social media up as a search tool

Share this article:
 Forty-five percent of US adult consumers used social media for health-related purposes in 2012, according to data from both research firms as cited by eMarketer. Professional services firm KPMG also found, in a survey of pharma and biotech companies, that 43% of respondents planned to increase their use of social media with patients, while 7% said use would stay the same. When asked if they plan to increase or decrease their use of social networks, 46% of those polled fell into the category of “not sure/decline to answer.”

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions